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Pantene: Gisele made of salt

Advertising Agency: Wunderman, Brazil, New Energy, Brazil
Chief Creative Officer: Paulo Sanna
Creative Director: Adriano Abdalla
Creatives: Adriano Abdalla, Alexandre Lima, Rafael Palermo, João Paulo Martins, Diogo Mangiacavalli
Accounts: Márcia Esteves, Fernanda Pancini, Larissa Purim
Media team: Andreia Lopes, Philip Santo
Agency producers: Rodrigo Cassino, Michelle Caçador
Motion designer: Diogo Mangiacavalli
Production company: Bashir Sultani
Director: Andrew Peleikis
Sound production: Ritmika
Aired: December 2012

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5 comments

kleenex's picture
kleenex
25530 pencils

Another solid artist...

morse's picture
morse
15028 pencils

Great artist.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
4060 pencils

the use of the sand/salt artist and the concept seemed counter-productive message-wise

made u think the product would be better if your hair HAD salt since the art was done sweetly with salt

Grrrr's picture
Grrrr
1951 pencils

From 0.52 it's OK. To fast forward through the making of it is what makes it kinda boring.

stickynotes's picture
stickynotes
1058 pencils

salt-idea and product benefit don't match together. great aristi, but how it's presented it just doesn't make any sence.

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