Panasonic Lumix: Battle

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Advertising Agency: Publicis, Thailand

Your rating: None Average: 8.1 (36 votes)

Comments

thirty6chambers's picture

i thought this was going to be like those nike play tvc (musical chairs, tag, etc.) but it turned out to be no where near as fun. it's just them jumping around and hiding the whole time. there's no quirks anywhere.

Now that I have the whole story, I really like this concept.

Great !!!

pixelbomb1's picture

lame. boring and too long.

Exactly!

Rado's picture

good work :)

Rado's picture

Good work:)

Boring?? That's a really cool campaign! product and fun go hand in hand - i love it! (and it's not too long either since it is no tv-ad)

Boring…??? this is just a great campaing, is really cool, very good work!!

muy bueno!!!

the battle looks quite orchestrated...
the recruits picked out on their jumping/climbing skills (and probably looks)
i don't believe this as a genuine 'battle'
the camera's are always 'accidental' in the right spot (and angle) when something 'funny' happens (for example the two sun screens).
so: nike-wannabe-ad wanting us to believe this battle to be real...
in my humble opinion...

Cool campaign.

exactly amsterdam, it's obviously scripted!

Yes, everything is so scripted and orchestrated. The camera flashes are always visible (by post production) eventhough the camera doesn't faces us. The clicking is so obvious. Camera angle is all so well planned ahead. It's just like a tvc...a boring one.

"Bowww Wowww"

*@* Great..it's really interesting concept..

very entertaining. they've made it an action flick. nice...

I like the campaign. Hasn't really been done for a camera before.

I'm Thai and the translation is a bit off. But the point is clear enough.

Too many cooks in the kitchen....

Jovana's picture

the concepto its old. but the idea its soo good. Really the battle its original. good work.

lol this is quite cool, its a fun concept :D