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Panasonic Lumix: Battle

Advertising Agency: Publicis, Thailand

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19 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

i thought this was going to be like those nike play tvc (musical chairs, tag, etc.) but it turned out to be no where near as fun. it's just them jumping around and hiding the whole time. there's no quirks anywhere.

kgeiger's picture
kgeiger
7092 pencils

Now that I have the whole story, I really like this concept.

Ratko's picture
Ratko
113 pencils

Great !!!

pixelbomb1's picture
pixelbomb1
2555 pencils

lame. boring and too long.

Sincerely,
Arnold Santillan
714-206-2459

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Exactly!

Rad1's picture
Rad1
15 pencils

good work :)

Rad1's picture
Rad1
15 pencils

Good work:)

Wordnerd's picture
Wordnerd
6662 pencils

Boring?? That's a really cool campaign! product and fun go hand in hand - i love it! (and it's not too long either since it is no tv-ad)

dannyvall's picture
dannyvall
78 pencils

Boring…??? this is just a great campaing, is really cool, very good work!!

ernesto p's picture
ernesto p
76 pencils

muy bueno!!!

amsterdam73's picture
amsterdam73
374 pencils

the battle looks quite orchestrated...
the recruits picked out on their jumping/climbing skills (and probably looks)
i don't believe this as a genuine 'battle'
the camera's are always 'accidental' in the right spot (and angle) when something 'funny' happens (for example the two sun screens).
so: nike-wannabe-ad wanting us to believe this battle to be real...
in my humble opinion...

Mathias's picture
Mathias
59 pencils

Cool campaign.

spidey's picture
spidey
42 pencils

exactly amsterdam, it's obviously scripted!

puppiepoppy's picture
puppiepoppy
1636 pencils

Yes, everything is so scripted and orchestrated. The camera flashes are always visible (by post production) eventhough the camera doesn't faces us. The clicking is so obvious. Camera angle is all so well planned ahead. It's just like a tvc...a boring one.

agungsatria's picture
agungsatria
27 pencils

*@* Great..it's really interesting concept..

*@*

troika02's picture
troika02
212 pencils

very entertaining. they've made it an action flick. nice...

ultraboon222's picture
ultraboon222
220 pencils

I like the campaign. Hasn't really been done for a camera before.

I'm Thai and the translation is a bit off. But the point is clear enough.

Too many cooks in the kitchen....

Jovana's picture
Jovana
30 pencils

the concepto its old. but the idea its soo good. Really the battle its original. good work.

new designer's picture
new designer
98 pencils

lol this is quite cool, its a fun concept :D

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