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Pan-American Association of Eye Banks: Eyes

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Caio Figueiredo
Copywriter: Guilherme Figueira
Illustrator: Mario Niveo
Photographer: Fernando Moraes
RTV: Andréia Nascentes, Alessandra Gamberali
Account team: Ricardo Bonani, Ana Carolina Costa, Thais Carneiro
Media team: Lica Bueno, Marylena Gorayeb, Daniela Oliveira, Tainá Gaidano
Film producer: Bando Studio Produção Cinematográfica Ltda
Director: Leandro HBL
D.O.P.: Fernando Moraes
Production: Amiten Panzera
Editor: Felipe Minicucci
Graphic computing: Clan VFX
Finisher: Clan VFX
Sound production: Satélite Audio
Published: August 2013

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4 comments

Mongoose's picture
Mongoose
4981 pencils

I would have gone with a direction on an emotive conviction.
This one does not answer the "WHY" on so many levels.

Make the logo Bigger and the black, Darker!

kleenex's picture
kleenex
25530 pencils

huh!?!?!!??!!

sergefreeman's picture
sergefreeman
299 pencils

Great as a random video, awful as an advert.

Rboyle's picture
Rboyle
33 pencils

I could be wrong but I think I was the first to do this back in 2008. (shameless plug!). Nice to see it being used for a good cause.
http://www.behance.net/gallery/The-Eyes/449729
http://www.elyob.blogspot.ie/

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