Advertisement

Love, Sleep and Play

Published/Aired: 
June 2013
To Like please login or register
10
106

Also From This Campaign (1 items)

Description: 

Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign. Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies. The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Rob Burleigh
Art Director: Hector Dudding
Copywriter: Oliver Quinn
Producer: Sarah Corfield
Regional Business Director: Neill Robb
Account Director: Alexandra Lauff

Comments (5)

Log in or register to post comments

Highest Rated

kleenex's picture
kleenex
41778 Activity Scores

not special, but cute.

Advertisement

20% Off Sale at iStock until Sept 30, 2016