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Pampers: Love, Sleep and Play

Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign. Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies. The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Rob Burleigh
Art Director: Hector Dudding
Copywriter: Oliver Quinn
Producer: Sarah Corfield
Regional Business Director: Neill Robb
Account Director: Alexandra Lauff

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5 comments

certaintly's picture
certaintly
4060 pencils

you can never fail with babies.
it wouldve been nice if they worked on a more specific insight.

monoliz's picture
monoliz
1326 pencils

cute advertising trick

abake's picture
abake
1239 pencils

Is there an idea in here somewhere?

dew's picture
dew
25 pencils

The babies are always adorable, but I see nothing gets in my mind with this ad.

kleenex's picture
kleenex
26796 pencils

not special, but cute.

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