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PA Department of Health: James

Advertising Agency: Neiman Group, Philadelphia, USA
Creative Director: Hutson Kovanda
Art Director: Andy Benson
Copywriter: John Gilbert
Director: Peking
Broadcast Producer: Aubrey Hayden
Account Services: Monica Witter, Andy DeBrunner
Published: December 2010

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1 comment

CuriousPencil's picture
CuriousPencil
4227 pencils

Okay, so you've got the audience, we're in the mind of the gambler, we understand the twitching and the searching for loose change to get back on top but ending the piece with "Winning is the solution"?

Is that a good idea do you think?

If Pennsylvania gamblers see only this spot, they're just going to agree, and have their compulsive behaviour reinforced - am I missing something here?

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