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Oxfam: Give a $%@#

Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.

The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.

Advertising Agency: 15 Ideas, Chicago, USA
Copywriter: Kevin Lynch
Art Director: Diana Morison
Producer: Liz Zorek
Prod Company: Tool of North America
Director: Harry Cocciolo
DP: Tami Reiker
EP(s): Brian Latt, Jennifer Siegel, Dustin Callif
Line Producer: Lauren Bayer
Production Design: Joaquin Grey
Editorial: The Whitehouse, LA
Editor: Kevin Zimmerman
Producer: Justin Kumpata
Shoot Location: Los Angeles, CA
Aired: November 2009

11 comments

sirvan's picture
sirvan
29870 pencils

Oh good god

+++

"I love some things, and don't love some other things."

picopalqlea's picture
picopalqlea
999 pencils

Niet!!

Prof's picture
Prof
1453 pencils

bwahaha wtf :D

Quite really.

frcxshw's picture
frcxshw
87 pencils

Funny!

Szychowski's picture
Szychowski
89 pencils

Hmmm... well, I could give a s****t. But I will not.

Brain-Art's picture
Brain-Art
1101 pencils

Big WTF

sweejin's picture
sweejin
7112 pencils

Umm.. no.

Temple's picture
Temple
10235 pencils

Now, I know what too clever by half really means i suppose.

PERP's picture
PERP
433 pencils

Is this 4 real? Are U serious?

.: look for the green giant on the label :.

gmint7's picture
gmint7
2685 pencils

holy $%@#

:::J:::

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