Oxfam: Give a $%@#
Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.
The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.
Advertising Agency: 15 Ideas, Chicago, USA
Copywriter: Kevin Lynch
Art Director: Diana Morison
Producer: Liz Zorek
Prod Company: Tool of North America
Director: Harry Cocciolo
DP: Tami Reiker
EP(s): Brian Latt, Jennifer Siegel, Dustin Callif
Line Producer: Lauren Bayer
Production Design: Joaquin Grey
Editorial: The Whitehouse, LA
Editor: Kevin Zimmerman
Producer: Justin Kumpata
Shoot Location: Los Angeles, CA
Aired: November 2009
Comments
Oh good god
+++
"I love everything"
Niet!!
bwahaha wtf :D
Quite really.
Funny!
:D
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Hmmm... well, I could give a s****t. But I will not.
http://www.szychowski.info
Big WTF
Umm.. no.
Now, I know what too clever by half really means i suppose.
Is this 4 real? Are U serious?
.: look for the green giant on the label :.
holy $%@#
:::J:::