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Save the Bros

Agency: 
Published/Aired: 
February 2015
Description: 
Advertising Agency: Humanaut, USA
Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Associate Creative Director: Mike Cessario
Copywriters: David Littlejohn, Mike Cessario
Art Directors: Stephanie Gelabert, Sean Davis
Production Company: Fancy Rhino
Director: Daniel Jacobs
Producer: Katie Nelson
Director of Photography: Annie Huntington
Editor: Tyler Beasley
Production Designer: Chad Harris
Music Company: Skypunch Studios
Composer: Carl Cadwell

Comments (6)

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Highest Rated

JoseB's picture
JoseB
Activity Score 20

To me this ad actually is exceptional for several reasons.

1. Organic Valley showed some balls targeting guys who drink half the world's light beer.
2. Great concept / USP. Without seeming douchy, and despite being new and unfamiliar to the market, they took a legit shot at all their competitors. Everyone kind of knows that protein shakes aren't super healthy. Bros see them as a necessary evil. But hey now there's a healthier alternative!
3. Great timing. The health craze is taking off in America, and it's totally warranted. Good timing for a product like this in my opinion.
4. Funny makes memorable / shareable.

Heck, if the price is right, I may pick one of these up, bro.

elmarianchi's picture
elmarianchi
Activity Score 1253

too long

it's OK to have an opinion

sacrilegend's picture
sacrilegend
Activity Score 3392

Hilarious. Strategically brilliant, too.

kleenex's picture
kleenex
Activity Score 45319

YES!! WE must save them!!!

damnson's picture
damnson
Activity Score 11517

Hahahahahaha, now that's funny.

An axe murderer of ads.

bradyoil1's picture
bradyoil1
Activity Score 4

Funny.

JoseB's picture
JoseB
Activity Score 20

To me this ad actually is exceptional for several reasons.

1. Organic Valley showed some balls targeting guys who drink half the world's light beer.
2. Great concept / USP. Without seeming douchy, and despite being new and unfamiliar to the market, they took a legit shot at all their competitors. Everyone kind of knows that protein shakes aren't super healthy. Bros see them as a necessary evil. But hey now there's a healthier alternative!
3. Great timing. The health craze is taking off in America, and it's totally warranted. Good timing for a product like this in my opinion.
4. Funny makes memorable / shareable.

Heck, if the price is right, I may pick one of these up, bro.

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