November 2011
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This TV ad illustrates the harsh reality that by not becoming an organ donor, you’re potentially taking another life with you when you die. We are urging people to sign up to become an organ donor, so that one day they can save other people fighting for their lives.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Producer: Riska Emeran
Executive Creative Director: Kirk Gainsford
Art Director: Brendan Hoffmann
Copywriter: Natalie Rose
Client Service: Arno Du Toit
Production House: Velocity Films
Director: Tristyn Von Berg
DOP: Peter Tischhauser
Executive Producer: Nicola Valentine
Producer: Karen Kloppers
Post Production: OS Post Production, Searle Street
Sound Production: We Love Jam

Comments (21)

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Highest Rated

vlad.betov's picture
2 Activity Scores

Great balance between call-for-action urgency and moral beauty.
To those who found this preachy or guilt-sowing: your egos are in the way of the big picture - it's not an IF situation. It's not a fictional script-born story, it's real and it really may be you who dies and saves someone's life. I cannot understand your insult.
Personally, I think organ donating should be a personal choice (not a default-rule) but can't understand why most people never bother to sign up for it - it may be for lack of adequate advertising effort!