Oreo: Separator Machine #1

It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

Creator: Physicist David Neevel
Advertising Agency: Wieden + Kennedy, Portland, USA

Published: 
February 2013

7 comments

khronos's picture
khronos
998 pencils

wth!! o.0

CACAHD's picture
CACAHD
2178 pencils

Why?

kleenex's picture
kleenex
40696 pencils

YES. WHY!?!?!?

Temple's picture
Temple
11323 pencils

Oreo decided to become cool. I'd say, go back to the baby dipping the biscuit in milk.

Grrrr's picture
Grrrr
1961 pencils

Been a long time since the last war.

Meredith Singh's picture
Meredith Singh
397 pencils

How did this end? I couldn't make it that far. I imagine a cookie got separated, am I right?

Also, I find it odd that they are saying everybody hates the cookie or the creme. I would rather buy a cookie that I enjoy entirely.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think it's great. Better than making another safe TVC.

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