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Oreo: Life raft

Advertising Agency: Wieden + Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Joe Staples, Susan Hoffman
Creative Directors: Craig Allen, Jason Bagley, Matt O'rourke
Copywriter: Nathanial Lawlor
Art Director: Christina Gignac
Agency Producers: Ben Grylewicz, Colleen Wellman
Account Supervisors: Ken Smith, Jessie Young
Advertiser's Supervisor: Lisa Mann
Producers: Scott Howard, Emily Skinner
Director: Tom Kuntz
Editor: Gavin Cutler
Sound Design / Arrangement: Sam Shaffer
Account Manager: Scott Sullivan
Planner: Matt Kelley
Director Of Photography: Toby Irwin
Editing Company: Mackenzie Cutler
Mixer: Loren Silber
Mix Producer: Jessica Locke
Vfx Producer: Christina Thompson
Production Company: MJZ Los Angeles

Published: 
June 2013

7 comments

certaintly's picture
certaintly
3994 pencils

too dumb.

uncertaintly's picture
uncertaintly
223 pencils

Love those crazy ideas. Well played, well executed. (except the part when "steve" pick his pen with the left hand and writes with the right a second after... details, I know, but important details!) 7/10

morse's picture
morse
17183 pencils

This week in oddvertising. Every candy maker uses this strategy. Must work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
41166 pencils

strange.

quokkies's picture
quokkies
253 pencils

this is fantastic. Good conversation between two guys. Like it

Spoonfeederxxx11's picture
Spoonfeederxxx11
184 pencils

This is a prime example of a brave client...

They are few and far between...

The quirkiness is what makes it...

It is funny, but deserving of a Cannes?

Better TVC's have come before it...

So, no!

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