Orbit: Clean It Up

Orbit and Evolution Bureau (EVB) have launched a new stop-motion animation video called “Orbit: Clean It Up,” featuring over 500 original drawings created by an artist known as Goons that were shot in stop-motion style over two days in Los Angeles. You can view the video at OrbitCleanItUp.com where it tells a story about a ball of paper that rolls down a dirty street running into obstacles and cleaning it as it goes until it reaches a dilapidated old house that it cleans in a matter of minutes. The story is intended to capture the brand essence of Orbit gum – clean – and highlight the importance of making the world a cleaner place.

Advertising Agency: Evolution Bureau (EVB), USA
Executive Creative Director: Stephen Goldblatt
Account Supervisor: Rebecca Reid
Agency Producer: Christine Gomez
Earned Media Director: Craig Batzofin
Artist: Goons
Music: Keep it Clean Camera Obscura
Production Company: Partizan
Executive Producer: Sheila Stepanek
Head of Production: Ian Bearce
Producer: Charles Spano
Director: Ace Norton
Production Manager: Ross Girard
Director of Photography: Ross Riege
Production Designer: Chelsea Oliver
Animators: Musa Brooker, Sihanouk Mariona, Alex Kamer, Celeste Leipham, Nancy Parczyk, Max Winston, Melissa Goodwin
Color Grade & VFX: Steven Drypolcher
Sound Design: Rohan Young, Joel Waters, Lime Studios
Editor: Isaac Hagy, Bonnie Brae Editorial