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Orangina: Naturally Juicy (and very naughty)

Advertising Agency: Ffl Paris, France
Executive Creative Directors: Fred & Farid
Creatives: Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier, Baptiste Clinet
Advertiser's Supervisors: Hugues Pietrini, Marie-laure Trichard
Tv Producer / 3D Production: Robin Accard
Production Company: Stink / Psyop
Director: Psyop / Todd Mueller & Kylie Matulick
Executive Producers: Daniel Bergman, Sylvaine Mella
Producers: Richard Fenton, Mariya Shikher
Animation Director: Nicholas Weigel
Additional Design: David Chontos
Editing Company: Trim Editing
Editor: Paul Hardcastle
Post Production: The Mill
Producer: Stephen Venning
Telecine: Jamie Wilkinson
3D Producer: Pip Malone
3D & Animation Lead: Juan Brockhaus
3D TD: James Rogers
Fur TD: Rick Thiele
Environment Lead: Jimmy Kiddell
Motion Capture TD: Thomas Champon
3D: Grant Walker, Sam Driscoll, Laurent Makokski, Alex Hammond, Ed Boldero, James Spillman, Janak Thakker, Jesus Parra, Douglas Laissance, Marco Kowalik, Can Y. Sanalan, Max Dennison, Noel Hocquet, Justin Summers, Raul Monerris, Aidan Gibbons, Luke Tickner, Sergio Xisto, Richard Costin, Carlos Calle Ramos, Simon Clarke
2D Lead: Darren Christie
2D: Peter Hodsman, Grainne Freeman, Michael Harrison, Mark Payne, Garrett Honn
3D Editorial: Daniel Budin
Motion Capture: Cinedroid
Music: I Like it Like That, EMI Music Publishing
Sound Production: Amber Music
Composer / Arrangers: Colin Smith and Simon Elms
Executive Producer: Michelle Curran
Sound Designer: Bill Chesley

Published: 
November 2007

39 comments

juliangray's picture
juliangray
987 pencils

i love it but i hate it!

Ed Mintone's picture
Ed Mintone
585 pencils

I hate to admit it, but I'm with ya.

dragon's picture
dragon
113 pencils

waste of money.

brain123's picture
brain123
830 pencils

Indeed.

Brainsugar's picture
Brainsugar
1624 pencils

I hate. This is bull shit. They had the money of cocacola, but fred & farid only made Orangina.
As you say, waste of money. But no waste of brain.

Nthngmn's picture
Nthngmn
626 pencils

horrible. one the worst ideas/throw-away of dollars i've ever seen.

juliangray's picture
juliangray
987 pencils

why do you say is a terrible idea? imean its weird? yes it is. is new? also. youre all saying "nop" "terrible" but with no bases whatsoever.

I think that this ad generates something in the viewer but im not able to pin down what is (altough i felt it like something positive and rather charming).

its a innovate posicioning for a drink of these caracteristics.

edit: looking at the site i see that the english translation of the claim is inaccurate. the concept in french has a double reading as naturally "pulpose" and naturally "juggy".

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

I'll tell you exactly why, sexually expressive animals have nothing to do with juice. It does not offer a unique selling point and the only reason i'd remember the product is that it has a recognizable bottle that was shown a couple of times during the commercial. So if that's the only thing that makes the commercial worth while in terms of increasing brand recognition then they'd do just as well to forgo the theatrics and simply have a picture of the package design.

juliangray's picture
juliangray
987 pencils

Thats the problem of the tranlation, the original line in french uses a reference to the pulp of the fruit (as in the juice you find real pulp) and the therm "pulpeuse" (in english could be something like pulpy? or pulpose?) has a double meaning; as in the pulp of the fruit and in exuberant women. So, the sexually expressive animals, do have something to do with the juice, but is related to language.

Also i dont agree this doesnt offer a unique selling point, i think is a fresh place for a juice to take. Clearly targeting adults and having such a strong message. I admit, that this will fail miserably in sales or the exact opossite. And the "wtf? this is disgusting" factor is present, but i dont know how (especially french audience) will take this.

Do you really think that this only acomplishes the same that placing a product in screen?

p.syche's picture
p.syche
267 pencils

Well, there's just one problem here: the ad was made in Paris, and it is being judged by AMERICANS.
generally guys, i love you with all my heart. but you have to admit, in comparison to french, you are absolute PRUDES!
now don't think i don't know what i'm talking about. half of my family is french, i've spend a lot of time in different cities in the wine country and i love the french movies.
and let me tell you the biggest difference between the french and the rest of the world: they do not believe in taboo as far as sex is concerned. sex is a normal topic, discussed pretty much everywhere and without any shame (why should they be ashamed??? sexuality is a BEAUTIFUL thing!).

so, taking that into consideration, and given that the ad is strongly exciting (you won't tell me that watching this ad didn't give you a tiny feeling between your legs! come on!), i think it will be a HUGE HIT in France!
their message is: "hey look, our juice is sexy!"
and the response will be: "donne-moi ca! j'adore tout ce qui est sexy!"*
or in the worst case the french will just find it funny and cute.

*translation: gimme some of that! i love everything that's sexy!

JAGGY's picture
JAGGY
1382 pencils

Juggy?

Jaggy, MICA Ahmedabad

joanna gorilla's picture
joanna gorilla
88 pencils

4 and a half Bananas

Borde's picture
Borde
31 pencils

i honestly don't like it... didn't feel "positive nor charmed"

jejej more like disgusted and sick. specially the octupus squashing the oranges into her breasts!

lorem_ipsum's picture
lorem_ipsum
196 pencils

somehow unbeliveable... I am really surprised that orangina seems to want such a brandidentity...
It's a fantastic tasting drink. I love it, but I don't agree with this...

joeBk's picture
joeBk
85 pencils

good job

jonybeta's picture
jonybeta
364 pencils

I like it. In some ways is fresh, disturbing but fresh.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Khamann's picture
Khamann
9 pencils

Intriguingly disturbing.

Tincho's picture
Tincho
1093 pencils

Looks like zoophilia... Its disgusting.

linotype's picture
linotype
69 pencils

WHAT A WASTE OF MONEY

M´AD MAX's picture
M´AD MAX
195 pencils

freak, sick bizarre but also interesting

easy tiger's picture
easy tiger
68 pencils

good fuckin job ...

strategy isn't from another planet but execution is spot on ...

like the tune too ... well done guys ....

peace !

t

ingolstadt's picture
ingolstadt
56 pencils

Watch it once and you'll remember it for the next 5 years. They succeed.

Ann_1978's picture
Ann_1978
22 pencils

WOW..I LOVE IT

icyblissmagic's picture
icyblissmagic
2 pencils

ok, the CGI is absolutely fabulous
BUT
I dont think they should mix
sex, animals and orange juice.

thelionaspirant's picture
thelionaspirant
143 pencils

Way 2 long.

simpson_tech's picture
simpson_tech
98 pencils

I really don't like it. Waste of $, of time, of energy, of people, of everithing.

eltipo's picture
eltipo
209 pencils

i think this has never been done before. All the things we see in this page come from other things we have seen in this page. This is brand new. Never saw something like this before.

Congratulaciones.

Don Draper's picture
Don Draper
144 pencils

Could there possiblly have been any more cliched pop refrences stuffed in this thing. Big yawn! What a waste of time and money. Buy the way, what were they selling?

filmcafe66's picture
filmcafe66
14 pencils

Never saw something like this before.
Why ??

Byte's picture
Byte
327 pencils

Bad ad but visually interesting.

Byte!

nnonnie's picture
nnonnie
2 pencils

damn . love it.
edgy. fresh. and has made people respond. wow.

Guest's picture
Guest

memorable, new, marketed for adults, whats not to like, yes its sexual but many ads are dont be afraid to like it

Guest's picture
Guest

memorable, new, marketed for adults, whats not to like, yes its sexual but many ads are dont be afraid to like it

Guest's picture
Guest

you guys say its weird and sick, but for the most part you give no reason. its different for sure, but that's good, people don't want the same thing over and over, it gets old fast.

i saw some one say its bestiality. bestiality is an animal and a human having sex, these arn't even technically animals, they are bipedal with human physical appearances, and for those who say this has nothing to do with the product, think again. its showing "natural juice", and what is more natural than sexuality? its in every sexuality reproducing living beings nature, its not dirty, its not sick, its natural. this ad is showing the "wild side" that humans have covered up, that's all. these animals are the side of humans that society has tried to put to rest, and they're bringing it back, i say congratulations.

happysupercrazyfirerainbow's picture
happysupercrazy...
6 pencils

you guys say its weird and sick, but for the most part you give no reason. its different for sure, but that's good, people don't want the same thing over and over, it gets old fast.

i saw some one say its bestiality. bestiality is an animal and a human having sex, these arn't even technically animals, they are bipedal with human physical appearances, and for those who say this has nothing to do with the product, think again. its showing "natural juice", and what is more natural than sexuality? its in every sexuality reproducing living beings nature, its not dirty, its not sick, its natural. this ad is showing the "wild side" that humans have covered up, that's all. these animals are the side of humans that society has tried to put to rest, and they're bringing it back, i say congratulations.

P.S,

sorry for double post, got bord of waiting for it to go up as a geust

Guest's picture
Guest

youl all which hate it,you just stupid

Temple's picture
Temple
11323 pencils

Still good after all this time.

Guest's picture
Guest

GREAT PUT TO GETHER VERY WELL... FOR LATE NIGHT T.V.

365gtb4daytona's picture
365gtb4daytona
19 pencils

I like the sexual energy. But I don’t like animals playing with orangina. This is not yummy. It’s yak.

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