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Orange: Words

With its September campaign "Words", Orange is introducing its new generic Internet campaign following "livebox, allons plus loin ensemble". The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term "Internet". And to understand that there is Internet, and there is Internet par Orange. The "les mots" campaign uses the idea that with Orange "there is Internet and Internet", along with evidence that supports this position across all media and on several aspects of Orange Internet.

Advertising Agency: Publicis Conseil, France

23 comments

Guest's picture
Guest

très beau. très beau.

mikeelrapido's picture
mikeelrapido
1929 pencils

Beautiful..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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sirvan's picture
sirvan
29860 pencils

Isn't this this the HSBC campaign?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

exactly the same!

Guest's picture
Guest

Done!
HSBC.

mpared's picture
mpared
562 pencils

this one just blew me away !! Well done

Rabubi's picture
Rabubi
560 pencils

powerful

shahidali's picture
shahidali
4069 pencils

a copy, a copy

shahid

Guest's picture
Guest

even though internet-by-orange is not properly one-word such as impulse, encounter, cry and so on, i think this film's moving and very well crafted.

everartz's picture
everartz
7609 pencils

i didnt like it..

| Everartz |

Guest's picture
Guest

Wow! Perfect movie direction.

PERP's picture
PERP
433 pencils

Cool appetizer, now, where is the main dish?

.: look for the green giant on the label :.

Guest's picture
Guest

Great...

kgeiger's picture
kgeiger
7230 pencils

The audio repetition is annoying. Is annoying.

Guest's picture
Guest

More than annoying already done and for internet. Around 2005 for AOL in GB. Lions in Cannes! Two spots: one deals with good internet and the second one with bad intenet. And also for a press campaign still in GB (maybe times magazine) showing a bottle in all the ways possible to say (as HSBC) the different ways to see things.
Don't speak so loud about what you do when it is already done.

Guest's picture
Guest

AOL cannes lion. GB. There is two way to see internet. Same strategy . poorer execution.

Gutts's picture
Gutts
37 pencils

just beautiful!
i wish I had a spot like this in my portfolio.

Ivancette's picture
Ivancette
153 pencils

Strong and powerfull, still simple and beautiful, I love it.

El que sabe, sabe arte. El que no, es redactor.

Guest's picture
Guest

Everybody gets that "the same word can have different meanings", duh. Redundant. And soooo HSBC.

Guest's picture
Guest

HSBC

Guest's picture
Guest

wow finally an orange advert worth watching!

Guest's picture
Guest

what's the name of the song?

Osama Nofal's picture
Osama Nofal
209 pencils

Trying a new habit

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