Orange: Words
With its September campaign "Words", Orange is introducing its new generic Internet campaign following "livebox, allons plus loin ensemble". The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term "Internet". And to understand that there is Internet, and there is Internet par Orange. The "les mots" campaign uses the idea that with Orange "there is Internet and Internet", along with evidence that supports this position across all media and on several aspects of Orange Internet.
Advertising Agency: Publicis Conseil, France
23 Comments
très beau. très beau.
Beautiful..
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Isn't this this the HSBC campaign?
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"I love some things, and don't love some other things."
exactly the same!
Done!
HSBC.
this one just blew me away !! Well done
www.thecuriousbrain.com
powerful
a copy, a copy
shahid
even though internet-by-orange is not properly one-word such as impulse, encounter, cry and so on, i think this film's moving and very well crafted.
i didnt like it..
| Everartz |
Wow! Perfect movie direction.
Cool appetizer, now, where is the main dish?
.: look for the green giant on the label :.
Great...
The audio repetition is annoying. Is annoying.
More than annoying already done and for internet. Around 2005 for AOL in GB. Lions in Cannes! Two spots: one deals with good internet and the second one with bad intenet. And also for a press campaign still in GB (maybe times magazine) showing a bottle in all the ways possible to say (as HSBC) the different ways to see things.
Don't speak so loud about what you do when it is already done.
AOL cannes lion. GB. There is two way to see internet. Same strategy . poorer execution.
just beautiful!
i wish I had a spot like this in my portfolio.
Strong and powerfull, still simple and beautiful, I love it.
El que sabe, sabe arte. El que no, es redactor.
Everybody gets that "the same word can have different meanings", duh. Redundant. And soooo HSBC.
HSBC
wow finally an orange advert worth watching!
what's the name of the song?
check out Aol new logo:
http://brandingbook.blogspot.com/2009/11/aol-generation-next.html