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Orange: Rockcorps Gothic

In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.

The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris' Zénith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music.

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director : Olivier Altmann
TV Copywriters: Mathieu Degryse, Olivier Dermaux
TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra
Web Creative Director: Philippe Simonet
Web Copywriter: Cédric Leplat
Web Art Direc: David Polonia
Production: WAM
TV Production: Florent Villiers, Pierre Marcus
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera, Boris Nicou
Production company: 75 Director : Vincent Lobelle
Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert
Editor: Cyril Nakache/ Stéphane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Valérie Hénaff
Account Director: Marie Wallet
Account Manager : Céline Veyrard
Account Manager Web : Aline Bonnet
Account Manager Mobile : Eric Dufourmantelle
Account Executive : Emilie Alalof

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12 comments

Guest's picture
Guest

It's great I love it! So good!

Charo's picture
Charo
34 pencils

it's great I love it!

Alame's picture
Alame
10 pencils

hahaha nice...

opposite of u's picture
opposite of u
301 pencils

nice deal u have there, orange..:)

Guest's picture
Guest

absolutely great! good job.

Darko Bosnar's picture
Darko Bosnar
355 pencils

Very nice :-)

art director at IMAGO
Zagreb-CROATIA

jawtok's picture
jawtok
183 pencils

I really like all 3 ads. Most of all I love the whole concept of not selling the tickets but making you work for it together with music. Nice work guys!

Temple's picture
Temple
9869 pencils

A bunch of good commercials today Ivan, that's great!

Guest's picture
Guest

Mind blowing

pork_eater's picture
pork_eater
662 pencils

Brilliant !!
thumbs up guys !

Sephi's picture
Sephi
139 pencils

that's really coooooooool~~~~~

danoder's picture
danoder
53 pencils

Kinda bizarre but catch the attention in a positive way. Verdict: Great job!

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