Orange: In The Land of Talking, SMSes or Minutes
For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Mateusz Goll
Copywriter: Natalia Dudek
Illustrator: Mateusz Goll
Additional credits: Agnieszka Sadowska, Bartlomiej Dylinski, Katarzyna Masewicz, Jacek Osadnik, Aleksandra Zablocka, Katarzyna Epa, Janusz Wlodarski, Ewelina Zawadzka