Orange: In The Land of Talking, SMSes or Minutes

For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Mateusz Goll
Copywriter: Natalia Dudek
Illustrator: Mateusz Goll
Additional credits: Agnieszka Sadowska, Bartlomiej Dylinski, Katarzyna Masewicz, Jacek Osadnik, Aleksandra Zablocka, Katarzyna Epa, Janusz Wlodarski, Ewelina Zawadzka

January 2010


sirvan's picture
29860 pencils



"I love some things, and don't love some other things."

JeffGreenhouse's picture
310 pencils

This campaign has won me over. If it was just one strange ad, it wouldn't be the same, but they really created an entire world with such a strong unique style that it grows on you.

Guest's picture

And that's precisely because there are real people there ;)

Guest's picture

crap ...... doesnt connects to telecom, ...... 'message not sent'

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