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Hussars


Agency: 
Published/Aired: 
June 2011
Description: 
Advertising Agency: Publicis Conseil, Paris
, France
Chief Creative Officer: Olivier Altmann

Creative Directors: Fabrice Delacourt, Olivier Desmettre
TV Production: Pierre Marcus, Muriel Allegrini

Director: Antoine Bardou-Jacquet
Production company: Partizan
Art director: Philippe Boucheron
Copywriter: Patrice Lucet


Comments (15)

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Highest Rated

jjf's picture
jjf
Activity Score 260

Too bad none of my clients have that much sh** to spend. These are what I thought of since I was in Secondary school. lol.

Richard Finch's picture
Richard Finch
Activity Score 201

Holy crap that took a turn for the worst...

Yeah I know, Publicis HQ stuff, amazing visually... but the ending simply burrowed this one for me.

I was expecting something related to movie quality, 3D, HD, Polished-Panda-Tear Quality and it looked awesome...but as it stands, it's an average idea pumped up by an amazing execution.

kleenex's picture
kleenex
Activity Score 44165

I am going to disagree with you on the ending. I loved it.

Although.....

If you remove Fred you do have what looks like an Oscar worthy film though.

Richard Finch's picture
Richard Finch
Activity Score 201

Why I couldn't stand the ending was the fact that I loved everything up to that point.
I loved how seamlessly they integrated Fred, following around the action and for me it was building up to be a "Great Movie Experience" kind of ad.

certaintly's picture
certaintly
Activity Score 3994

actually for me, if it wouldve ended with "great movie experience" i wouldnt have liked it as much cus i was expecting it.

i like how it ended better

Brainsugar's picture
Brainsugar
Activity Score 1627

I like your expression: Polished-Panda-Tear Quality.

abake's picture
abake
Activity Score 1264

I actually loved it.
The ending was really interesting because it wasn't about HD, 3D or whatever.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Wow. Not only eye-catching and dramatic, but also funny as Hell :)
Great execution and great casting.
Two thumbs up for the le Frenchies ;)

miko1aj's picture
miko1aj
Activity Score 3086

Absolutely fantastic spot. It's so detailed and fabulously playing with convention, both trailers and oscar-movie cliches paying an honor to them, that it is simply breathtaking.
This is not only advertising. This is entertainment in a purest form. Just short. Magnifique!

Glut's picture
Glut
Activity Score 3935

bad idea, not new at all! but it´s beautifully done!

Temple's picture
Temple
Activity Score 11337

Excellent, but indeed not very original, especially when french brands like canal plus somehow center around this kind of ideas.

jjf's picture
jjf
Activity Score 260

Too bad none of my clients have that much sh** to spend. These are what I thought of since I was in Secondary school. lol.

SF's picture
SF
Activity Score 126

did anyone not notice fred until they mentioned him... hahaha

leblonde's picture
leblonde
Activity Score 412

A lot of money but not very news idea.

CriticalVoice's picture
CriticalVoice
Activity Score 165

Very nice! But the video could have been shorter.

ErikV's picture
ErikV
Activity Score 354

with money perhap's you can buy a lions!?
But for me i prefare buy it with a good idea.

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