Advertising Agency: Publicis Conseil, Paris
, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Fabrice Delacourt, Olivier Desmettre
TV Production: Pierre Marcus, Muriel Allegrini
Director: Antoine Bardou-Jacquet
Production company: Partizan
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Aired: June 2011
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15 Comments
Holy crap that took a turn for the worst...
Yeah I know, Publicis HQ stuff, amazing visually... but the ending simply burrowed this one for me.
I was expecting something related to movie quality, 3D, HD, Polished-Panda-Tear Quality and it looked awesome...but as it stands, it's an average idea pumped up by an amazing execution.
I am going to disagree with you on the ending. I loved it.
Although.....
If you remove Fred you do have what looks like an Oscar worthy film though.
Why I couldn't stand the ending was the fact that I loved everything up to that point.
I loved how seamlessly they integrated Fred, following around the action and for me it was building up to be a "Great Movie Experience" kind of ad.
I like your expression: Polished-Panda-Tear Quality.
I think this is pretty damn cool. Exquisitely shot... wow! Very impressive film making; good to see. Would never have guessed the ending which gets a plus from my side.
I actually loved it.
The ending was really interesting because it wasn't about HD, 3D or whatever.
Wow. Not only eye-catching and dramatic, but also funny as Hell :)
Great execution and great casting.
Two thumbs up for the le Frenchies ;)
Absolutely fantastic spot. It's so detailed and fabulously playing with convention, both trailers and oscar-movie cliches paying an honor to them, that it is simply breathtaking.
This is not only advertising. This is entertainment in a purest form. Just short. Magnifique!
http://www.mixcloud.com/miko1aj/
bad idea, not new at all! but it´s beautifully done!
Excellent, but indeed not very original, especially when french brands like canal plus somehow center around this kind of ideas.
Too bad none of my clients have that much sh** to spend. These are what I thought of since I was in Secondary school. lol.
did anyone not notice fred until they mentioned him... hahaha
A lot of money but not very news idea.
Very nice! But the video could have been shorter.
with money perhap's you can buy a lions!?
But for me i prefare buy it with a good idea.