Orange Cineday: Hussars

Advertising Agency: Publicis Conseil, Paris
, France
Chief Creative Officer: Olivier Altmann

Creative Directors: Fabrice Delacourt, Olivier Desmettre
TV Production: Pierre Marcus, Muriel Allegrini

Director: Antoine Bardou-Jacquet
Production company: Partizan
Art director: Philippe Boucheron
Copywriter: Patrice Lucet

Aired: June 2011


Richard Finch's picture
Richard Finch
201 pencils

Holy crap that took a turn for the worst...

Yeah I know, Publicis HQ stuff, amazing visually... but the ending simply burrowed this one for me.

I was expecting something related to movie quality, 3D, HD, Polished-Panda-Tear Quality and it looked awesome...but as it stands, it's an average idea pumped up by an amazing execution.

kleenex's picture
34584 pencils

I am going to disagree with you on the ending. I loved it.


If you remove Fred you do have what looks like an Oscar worthy film though.

Richard Finch's picture
Richard Finch
201 pencils

Why I couldn't stand the ending was the fact that I loved everything up to that point.
I loved how seamlessly they integrated Fred, following around the action and for me it was building up to be a "Great Movie Experience" kind of ad.

certaintly's picture
4056 pencils

actually for me, if it wouldve ended with "great movie experience" i wouldnt have liked it as much cus i was expecting it.

i like how it ended better

Brainsugar's picture
1605 pencils

I like your expression: Polished-Panda-Tear Quality.

abake's picture
1272 pencils

I actually loved it.
The ending was really interesting because it wasn't about HD, 3D or whatever.

Nike Diesel's picture
Nike Diesel
13389 pencils

Wow. Not only eye-catching and dramatic, but also funny as Hell :)
Great execution and great casting.
Two thumbs up for the le Frenchies ;)

miko1aj's picture
3098 pencils

Absolutely fantastic spot. It's so detailed and fabulously playing with convention, both trailers and oscar-movie cliches paying an honor to them, that it is simply breathtaking.
This is not only advertising. This is entertainment in a purest form. Just short. Magnifique!

Glut's picture
3947 pencils

bad idea, not new at all! but it´s beautifully done!

Temple's picture
10881 pencils

Excellent, but indeed not very original, especially when french brands like canal plus somehow center around this kind of ideas.

jjf's picture
262 pencils

Too bad none of my clients have that much sh** to spend. These are what I thought of since I was in Secondary school. lol.

SF's picture
122 pencils

did anyone not notice fred until they mentioned him... hahaha

leblonde's picture
412 pencils

A lot of money but not very news idea.

CriticalVoice's picture
165 pencils

Very nice! But the video could have been shorter.

ErikV's picture
354 pencils

with money perhap's you can buy a lions!?
But for me i prefare buy it with a good idea.

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