Ontario GM Dealers: Spring check-up

Advertising Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Creative Director: Marc Melanson
Art Director: Robin Soukvilay
Copywriter: Mitch Robertson
Producer: Nikki Drakul
Accounts: Eric Baldakin, Roger Wilkinson, Mark Richardson
Animation: Tinman Creative Studios
Sound: Grayson Matthews
Published: May 2014


adri10288's picture
337 pencils

How on earth did GM approve this message that their cars are prone to really bad breakdowns and that their drivers are accident-prone clutzes? Shame on both agency and client.

alexmancan101's picture
46 pencils

Maybe, just maybe, you should watch that spot again.
That was not the message at all.

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