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Only Lyon: The Chef Factory

Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town's traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon's residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods.

Advertising Agency: Jardin des marques, Bordeaux, France
Creative Director: Eric Diratzouyan
Copywriter: Olivier Pouponneau
Published: September 2013

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6 comments

kleenex's picture
kleenex
28016 pencils

not bad.

danielchapman's picture
danielchapman
292 pencils

what? Sorry. Contrived, mediocre execution. This is typical of videos that assume you have the public's attention. I had to do a 2nd watch because I forgot what I was watching by the time a vector animated chef was casting baldness spells on poultry. Nothing to see here except the odd fact that it has 3/3 votes for 10*s at the time of this response. Obviously people like their own work.

hacquin's picture
hacquin
3 pencils

Hi Daniel,
Yes I admit, I put a 10 to our campaign just to make me happy ;-))
But about the time of the film, I just want to point out that 88% of Internet users look to the end
Best regards
Arnaud

danielchapman's picture
danielchapman
292 pencils

I watched until the end. But then I had to re-watch it because either my attention wandered, or something.

Coralida's picture
Coralida
4 pencils

I really enjoy the Harry Potter style and the achievement... Good job!

Coralida's picture
Coralida
4 pencils

I really enjoy the Harry Potter style and the achievement... Good job!

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