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One Life: Take action

Advertising Agency: BleuBlancRouge, Canada
Service consultant: Line Desjardins
Creative Director: Dominique Trudeau
Artistic Directors: Cyril Drouot, Sébastien Deland
Creative Writer: Guillaume Blanchet
Electronic Producer: Lisa Arduini
Director: Yves-Christian Fournier / Jet Films
Producer: Visant Leguennec / Jet Films
Music: Cougarettes with Michael Mooney

Published: 
October 2010

10 comments

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I'm confused by this. Didn't really seem like a HIV ad and it's hard to connect what I've just seen with the payoff.

N17's picture
N17
475 pencils

+1

AssassinX's picture
AssassinX
1329 pencils

This reminds me of the "Dont let your friendship die on the road" campaign in London.
I also think it's confusing n dont know why it's for HIV.

Guest's picture
Guest

ok, on youtube, it gets clearer: http://www.youtube.com/watch?v=UeLlHDat0zU

Still, I think the ad is good. They should have provided with more info at the end.

kalpesh78's picture
kalpesh78
2578 pencils

beautifully executed...

ideas....30 minutes nahi toh free.

Guest's picture
Guest

It's a rip off of that drunk driving campaign where people get chucked around and you can't see the cars and shit. same thing. It's for DUI not aids.

Guest's picture
Guest

Excellent and Engaging. I thought the use of black and white was appropriate with mood of the piece, but I agree there should have been more time at the end for more info/contact.

Guest's picture
Guest

great film, soundtrack acting etc, idea is a little confusing.

Guest's picture
Guest

It is nice but, what if the message is changed to "Don't drink and drive" or "Alcohol ruins your life".

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