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Old Spice: Watermelon

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Susan Hoffman
Creative Directors: Jason Bagley, Craig Allen
Art Director: Croix Gagnon
Senior Producer: Lindsay Reed
Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers
Editor: Richard Orrick
Editorial Company: Work Post Films
Vfx: The Mill
Music Company: Libman Music

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12 comments

alausa's picture
alausa
1414 pencils

For once, aotw is late to the party. Cool campaign.

morse's picture
morse
15046 pencils

My problem with any Old Spice ads is that I compare them to the highly successful "I'm on a horse" campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
1414 pencils

Same here morse, but there are arguments that these come the closest: http://www.luerzersarchive.net/content/show/id/59239

kleenex's picture
kleenex
25612 pencils

I am going to agree with you and the other ad was better than this one.

Brandon Marlo's picture
Brandon Marlo
337 pencils

My problem with any Old Spice ads is realizing I suck at advertising.

robyn510's picture
robyn510
10 pencils

did anyone notice, the bar of soap is upside down at the end.

Brandon Marlo's picture
Brandon Marlo
337 pencils

yes, awesomness, client is in love with the agency thats for sure.

Meredith Singh's picture
Meredith Singh
392 pencils

Love it.

jackblack's picture
jackblack
2230 pencils

I would have loved to see Isaiah Mustafa cut into a watermelon. That would have gone down really well.

fotdot's picture
fotdot
659 pencils

Why should soap smell like watermelon?

CACAHD's picture
CACAHD
1701 pencils

F* love it.

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