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Old Spice: The man your man could smell like

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriters: Eric Kallman, Craig Allen
Art Directors: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors

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36 comments

thaistylez's picture
thaistylez
224 pencils

this deserves the grand prix

=]

Shawali's picture
Shawali
8413 pencils

Instant classic.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

sirvan's picture
sirvan
29870 pencils

SO glad that these are winning at all the shows. ...remember, all you cheaters out there, you CAN do real, good and effective work. For real clients.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

hey Sirvan , with 1334095730 pencils u should have known that usually grand prix are real clients.. Take ur self back in ur comments and u will see. and now BACK at ths ad. It truly sucks . Its even not in the class of bud commercials.. not to mention Guinness or gorilla or other grand prix's .the only good thing that i find is that its short. And if this is the future of this business , no wonder why is falling apart.

Dzsoi's picture
Dzsoi
5881 pencils

Hello Guest, you are on a high horse. Does this ad look like Cadburry gorilla ad? No. Can it smell like that? Yes. Should old spice man use two-week-old sh*t on his body? I don't know, do you like non-sense, low-imaginative-idea scenes made to feel cool with eye-candy execution and with the borrowed interest of an old classic? Look at your lack of humor. Now back to this ad. Now back to your inability to recognise good, original copywriting. Now back to this ad. Luckily, it wasn't made by you, but if you stopped being an angry-envy man, you could smell more freshy. What's in your hand? It's a magic button you can erase this irritating guy's comment on AOTW with! Look again, the button is now a chocolate ass of a drumming gorilla. How are you? Fantastic!

Sorry, had to write it all out.

Guest's picture
Guest

Love your comment, Dzsoi. Totally agree with you.

Guest's picture
Guest

Excellent copywriting skills :)

Guest's picture
Guest

Excelent!!!!

Reality Check's picture
Reality Check
1801 pencils

The spot is so imaginatively made, so attuned to visual pleasure, so keyed in to the indescribable something that makes advertising an art form, that it speaks of something far more elemental than mere art direction / copywriting skill: This is what advertising, at its best, can be.

Guest's picture
Guest

Best spot of the year.

Guest's picture
Guest

LOve it !

BFB's picture
BFB
941 pencils

Best ad in the last few years.

Guest's picture
Guest

Ciao, Axe. I'm buying Old Spice.

Guest's picture
Guest

lol, i can see what the guy meant. NOTHING like my husband. hahahahahaha

Pombooie's picture
Pombooie
407 pencils

Absolutely brilliant! So jealous I can hardly type!

Guest's picture
Guest

Best commercial EVER.

Guest's picture
Guest

This ad winning a GP just proves how bad the judging has become at Cannes. Don't get me wrong, this is a funny ad, but it doesn't belong amongst the best tv commercials in the world. This is pure American "Bud Light" humor and should be awarded as such.

Dzsoi's picture
Dzsoi
5881 pencils

I would say pretty fcking funny, but I am not sure best commercial ever / in last years.

jponino's picture
jponino
601 pencils

so good, so brilliant
one of the best of the year

kubasagan's picture
kubasagan
112 pencils

look again - the commercial is now diamonds

senior interactive copy @ K2

jbuckingham's picture
jbuckingham
749 pencils

Never tire of watching this.

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

dude creeps me out

CommandZ's picture
CommandZ
2474 pencils

Really really great work. Love this campaign.

Guest's picture
Guest

JAE SUK LEE is a cheater,
look up his works, all fake ads
but won in oneshows and cannes
what a shame

Guest's picture
Guest

I am on a horse!

themolehole's picture
themolehole
30 pencils

I'm on a horse! Genius and straight-forward ad.

Guest's picture
Guest

Its been said a hundred times already but i'll say it again. these are some of the best commercials i've seen in a while! visaully appealin, humorous, intelligent...makes me want to smell old spice! :D

GraphicJ's picture
GraphicJ
51 pencils

:"I'm on a horse" never get's old. Love it!

Guest's picture
Guest

Amazing how simplicity always steals the show. (I have shifted to old spice, complete with the six pack)

dadada's picture
dadada
1720 pencils

I don't need to comment this commercial but i'm really curious to know how did the AD/CW got the inspiration and how they had presented to their creative director and how they had presented to the client on story board?, really difficult to sell such original and creative idea, i want to learn more about this experience, i saw some interviews of the AD/CW but i want to learn more!!
For my rating, i NEVER gave 10 before, but this is i think the best commercial i've ever seen! bravo!

Everybody is creative, be yourself.

digital_br's picture
digital_br
23 pencils

it"s so amazing.....

advert-street's picture
advert-street
8 pencils

I love this ad!

Janae's picture
Janae
385 pencils

Normaly I prefer old fashioned men ads, where a sweaty men drinks a coke.
But this one was just funny so they got me.

ortega's picture
ortega
41 pencils

The best spot of the year!

CommandZ's picture
CommandZ
2474 pencils

Never gets old. The mark of a true classic.

Lisbon freak's picture
Lisbon freak
459 pencils

As classic as the 1984 Apple spot.

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