April 2013
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Also From This Campaign (2 items)

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Susan Hoffman
Creative Directors: Jason Bagley, Craig Allen
Art Director: Croix Gagnon
Senior Producer: Lindsay Reed
Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers
Editor: Richard Orrick
Editorial Company: Work Post Films
Vfx: The Mill
Music Company: Libman Music

Comments (13)

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emhollis's picture
23 Activity Scores

i love these weird old spice ads, its so weird that it is humorous. When you finish the commercial you have to almost catch yourself and think what the hell did I just watch. Even the song that goes along with is hysterical. This new type of ad campaign almost gets me excited for what they are gong to make next. It almost seems to be a parody what the typical cheesy commercial for soap would be. Like the basic insert good looking guy scrubbing himself in the shower. But, they went the extra mile in showing a humorous version of what the rest of the day would be like. I feel like commercials that use humor tend to work better just because they are easy to remember. Other commercials ill even mute but if i know that a commercial is going to be funny i will listen just to get a quick laugh or smile.

Evan Hollis