Old Spice: Shower

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Susan Hoffman
Creative Directors: Jason Bagley, Craig Allen
Art Director: Croix Gagnon
Senior Producer: Lindsay Reed
Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers
Editor: Richard Orrick
Editorial Company: Work Post Films
Vfx: The Mill
Music Company: Libman Music

April 2013


alausa's picture
1420 pencils

Nice retro campaign. Question: is it the same music company on Ragu for Barton F. Graf 9000?

morse's picture
17002 pencils

It's not bad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brandon Marlo's picture
Brandon Marlo
350 pencils

Brilliant, WK is a dream to work there agency.

CACAHD's picture
2178 pencils

Man.... that's GOOD!

Liviu's picture
4347 pencils

good! I love to see a funny 30 s commercial! Bravo!

talkingisfree's picture
2710 pencils


skeMaMen's picture
428 pencils

Filthy soap with food...?!

>>> Designed to be signed...

CommandZ's picture
2494 pencils


Chidi Lawrence's picture
Chidi Lawrence
16 pencils Though the food part was kinda "eeeewwwww"


rebus89's picture
475 pencils

Good, but for 1999.. not for 2013.

andylefty's picture
4535 pencils

Huuuunbelievably good.

emhollis's picture
23 pencils

i love these weird old spice ads, its so weird that it is humorous. When you finish the commercial you have to almost catch yourself and think what the hell did I just watch. Even the song that goes along with is hysterical. This new type of ad campaign almost gets me excited for what they are gong to make next. It almost seems to be a parody what the typical cheesy commercial for soap would be. Like the basic insert good looking guy scrubbing himself in the shower. But, they went the extra mile in showing a humorous version of what the rest of the day would be like. I feel like commercials that use humor tend to work better just because they are easy to remember. Other commercials ill even mute but if i know that a commercial is going to be funny i will listen just to get a quick laugh or smile.

Evan Hollis

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