Old Spice: Questions

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriters: Eric Kallman, Craig Allen
Art Directors: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors

July 2010


CrackerJackWorks's picture
18100 pencils

absolutely redonkulous

Shawali's picture
8440 pencils

Forget Mickael Jordan and Scotty Pippen, Siegfried and Roy, Simon and Garfunkel.... Eric Kallman and Craig Allen are my new heroes!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

JamaisVu's picture
408 pencils

I love the strategy, and the fact they're talking to women. But it feels like the idea could have been pushed further. It's not great and not worthy of a Grand Prix, as it is now. Or it could be the fact I'm not American. Maybe I don't get American humor.

miko1aj's picture
3086 pencils

I'm with You. I like this campaign, but Grand Prix? Sorry, no. American, not american. Think the main prize shouldn't be readable only in one cultural habitat.

Guest's picture

If any spot deserved a grand prix, it was this one. Unlike most work that won awards this year, the minute this appeared on television, it became a cultural phenomenon. And you didn't need to watch some boring case study to know that.

Reality Check's picture
Reality Check
2488 pencils

Isaiah Mustafa, a true virtuoso at the height of his powers, is what makes this excellent commercial worth looking at, but there are many other pluses as well.

Guest's picture

Good stuf... hard to find those days.

Guest's picture

unforgettable!! amazing!
the best spot of the year!!

CUTIEPIE's picture
347 pencils

I Loooooooove these!!! They may not have a great big concept but i applaude the creative comicy they implemented, execution wize! Must be so liberating to be able to get away with something so clever inspite of a client, ANy client! Bravo guys, super!

mikeelrapido's picture
1929 pencils

Absolutely one of the greatest campaigns..


Kamikaze777's picture
119 pencils

luv it

velle's picture
1550 pencils

i loved these ads, and how he looks directly at the camera without looking away, and directly at me, and talks to me in that manner that's sexy but not sleazy, and confident but not cocky. all this, against a ridiculous fast-changing backdrop. it's very engaging - my heart rate went up every time i looked at him (this ad), and that stupid smile on my face...
this ad succeeds talking to women, just like it intended to.

Janae's picture
385 pencils

impressed. there is nothing to say, just to laugh. wanna see more from this company.

SF's picture
126 pencils

hahaha i like it !

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