Old Spice: Piano

Advertising Agency: Wieden+Kennedy, Portland, USA


Hammad S's picture
Hammad S
492 pencils

I've been watching these on an online gaming site and was confused like crazy. At first glance it seems like a woman's product.. His way of moving around bothers me too.... Is the chosen celebrity "influential" to the target market? And whatever he's saying at the end seems really forced..if you know what I mean.

Boxey's picture
8885 pencils

I thought the rolling was funny, but agree w/the forced awkward ending.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Yep, he's pretty good and funny, until he opens his mouth...

sirvan's picture
29870 pencils

These aren't good.


"I love some things, and don't love some other things."

Nude Copy's picture
Nude Copy
1058 pencils

but you love everything ;)

atb2005's picture
13567 pencils

I don't mind the continued weirdness of these ads. It's entertaining. Fabio, though, is not. He's just not natural, believable. He seems bored, indifferent. And how many women still lust after him??

brendansparrow's picture
204 pencils

I really don't like this guy. Also the roll was really awkward.

andylefty's picture
4539 pencils

Quite difficult to like these.

imagineit's picture
552 pencils

Very badly directed!! And Fabio is getting old!

HappyHour's picture
2385 pencils

You people say "the roll was awkward" as if that wasn't their intention. That's the whole point, and it's fucking hilarious. How would you recommend to differentiate a deodorant brand? Loved Mustafa, love these too. It would be awesome if Mustafa came back to CHALLENGE FABIO TO A DUEL!

Glut's picture
3947 pencils


abake's picture
1272 pencils

This is awesome.
I find the way they used Fabio simply brilliant.

Nike Diesel's picture
Nike Diesel
13389 pencils

I'm repeating myself from previous post:
This feels very forced and awkward. Beginning is kinda funny with the rolls and everything, but the ending fails IMO.

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