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Old Spice: Motorcycle

The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Icaro Doria, Guillermo Vega
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photographt: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Aired: August 2012

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9 comments

feysal's picture
feysal
2175 pencils

classic and amazing concept!

groovy baby!

lakshmi narasimha murthy's picture
lakshmi narasim...
66 pencils

Amazing... Very nice execution.

andylefty's picture
andylefty
4533 pencils

Damn that's good.

dadada's picture
dadada
1719 pencils

Cute ad built on a phenomenal campaign.

Everybody is creative, be yourself.

VampAd's picture
VampAd
1153 pencils

fucking yea.

Temple's picture
Temple
9621 pencils

The CGI is awesome and the bear hilarious. Old Spice is creating case studies every year.

andylefty's picture
andylefty
4533 pencils

This was uploaded in November of 2011. What?

Did it conflict with 'hello ladies' campaign.

kleenex's picture
kleenex
25728 pencils

hahahahahah good ad.

lezy's picture
lezy
377 pencils

freaking awsm .....
i liked it ....

hell yeah that was gooood

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