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Old Spice: Mom Song

New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Craig Allen, Jason Bagley
Executive Creative Directors: Susan Hoffman, Joe Staples
Art Director: Ruth Bellotti
Copywriters: Justine Armour, David Povill
Head of Production: Ben Grylewicz
Agency Producer: Lindsay Reed

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20 comments

Rob71's picture
Rob71
262 pencils

Beautifully written. Beautifully executed.

Hammad S's picture
Hammad S
488 pencils

Finally something prompting me to post! I wonder how the target will respond.

Temple's picture
Temple
9869 pencils

An AAA insight. Excellent!

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Damn. They did it again.

Darko Bosnar's picture
Darko Bosnar
355 pencils

WOW!

art director at IMAGO
Zagreb-CROATIA

MacMonkey's picture
MacMonkey
248 pencils

Shame the song isn't as good as the visuals. Lets it down IMO.

maurilao's picture
maurilao
376 pencils

When you're not afraid of being ridiculous you have more chances of being awesome. Great ad.

Rob71's picture
Rob71
262 pencils

I'm stealing that line! Nice.

cognitive's picture
cognitive
134 pencils

@:0:21 The person who thought of this scene, and the person who approved it should be given some sort of metal of merit.

your mom's picture
your mom
601 pencils

cannes stuff. good job

AL6352's picture
AL6352
66 pencils

Superb copywriting "Smellcome to Manhood" Great Ad. lol

kleenex's picture
kleenex
27884 pencils

Solid stuff.

talkingisfree's picture
talkingisfree
2576 pencils

great. I love how weird it is.

CrackerJackWorks's picture
CrackerJackWorks
11129 pencils

Smells like a winner.

jayjeth's picture
jayjeth
20 pencils

like

Dzsoi's picture
Dzsoi
5364 pencils

Forgive me mum for loving this!

VivianRaul's picture
VivianRaul
20613 pencils

Platinum!!!!!

yepyepno's picture
yepyepno
65 pencils

Perfect! Amazing casting. Love it!

feysal's picture
feysal
2270 pencils

brilliant!

groovy baby!

PETERDUNBAR's picture
PETERDUNBAR
12 pencils

I love how Old Spice keeps putting out the hits with ads that break the comfort barrier, yet leave you laughing, and wanting more.

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