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Old Spice: Mom Song

New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Craig Allen, Jason Bagley
Executive Creative Directors: Susan Hoffman, Joe Staples
Art Director: Ruth Bellotti
Copywriters: Justine Armour, David Povill
Head of Production: Ben Grylewicz
Agency Producer: Lindsay Reed

20 comments

Rob71's picture
Rob71
377 pencils

Beautifully written. Beautifully executed.

Hammad S's picture
Hammad S
492 pencils

Finally something prompting me to post! I wonder how the target will respond.

Temple's picture
Temple
10881 pencils

An AAA insight. Excellent!

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Damn. They did it again.

Darko Bosnar's picture
Darko Bosnar
385 pencils

WOW!

art director at IMAGO
Zagreb-CROATIA

MacMonkey's picture
MacMonkey
293 pencils

Shame the song isn't as good as the visuals. Lets it down IMO.

maurilao's picture
maurilao
379 pencils

When you're not afraid of being ridiculous you have more chances of being awesome. Great ad.

Rob71's picture
Rob71
377 pencils

I'm stealing that line! Nice.

cognitive's picture
cognitive
145 pencils

@:0:21 The person who thought of this scene, and the person who approved it should be given some sort of metal of merit.

your mom's picture
your mom
731 pencils

cannes stuff. good job

Don't argue with your mom!

AL6352's picture
AL6352
66 pencils

Superb copywriting "Smellcome to Manhood" Great Ad. lol

kleenex's picture
kleenex
34556 pencils

Solid stuff.

talkingisfree's picture
talkingisfree
2642 pencils

great. I love how weird it is.

CrackerJackWorks's picture
CrackerJackWorks
14739 pencils

Smells like a winner.

jayjeth's picture
jayjeth
24 pencils

like

Dzsoi's picture
Dzsoi
6440 pencils

Forgive me mum for loving this!

VivianRaul's picture
VivianRaul
20620 pencils

Platinum!!!!!

yepyepno's picture
yepyepno
150 pencils

Perfect! Amazing casting. Love it!

feysal's picture
feysal
2548 pencils

brilliant!

groovy baby!

PETERDUNBAR's picture
PETERDUNBAR
12 pencils

I love how Old Spice keeps putting out the hits with ads that break the comfort barrier, yet leave you laughing, and wanting more.

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