NewerOlder

Old Spice: Mom Song

New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Craig Allen, Jason Bagley
Executive Creative Directors: Susan Hoffman, Joe Staples
Art Director: Ruth Bellotti
Copywriters: Justine Armour, David Povill
Head of Production: Ben Grylewicz
Agency Producer: Lindsay Reed

Published: 
January 2014

20 comments

Rob71's picture
Rob71
381 pencils

Beautifully written. Beautifully executed.

Hammad S's picture
Hammad S
484 pencils

Finally something prompting me to post! I wonder how the target will respond.

Temple's picture
Temple
11031 pencils

An AAA insight. Excellent!

GrumpyArtDirector's picture
GrumpyArtDirector
858 pencils

Damn. They did it again.

Darko Bosnar's picture
Darko Bosnar
389 pencils

WOW!

art director at IMAGO
Zagreb-CROATIA

MacMonkey's picture
MacMonkey
297 pencils

Shame the song isn't as good as the visuals. Lets it down IMO.

maurilao's picture
maurilao
379 pencils

When you're not afraid of being ridiculous you have more chances of being awesome. Great ad.

Rob71's picture
Rob71
381 pencils

I'm stealing that line! Nice.

cognitive's picture
cognitive
157 pencils

@:0:21 The person who thought of this scene, and the person who approved it should be given some sort of metal of merit.

your mom's picture
your mom
737 pencils

cannes stuff. good job

Don't argue with your mom!

AL6352's picture
AL6352
66 pencils

Superb copywriting "Smellcome to Manhood" Great Ad. lol

kleenex's picture
kleenex
39531 pencils

Solid stuff.

talkingisfree's picture
talkingisfree
2706 pencils

great. I love how weird it is.

CrackerJackWorks's picture
CrackerJackWorks
17281 pencils

Smells like a winner.

jayjeth's picture
jayjeth
24 pencils

like

Dzsoi's picture
Dzsoi
7520 pencils

Forgive me mum for loving this!

VivianRaul's picture
VivianRaul
20620 pencils

Platinum!!!!!

yepyepno's picture
yepyepno
178 pencils

Perfect! Amazing casting. Love it!

feysal's picture
feysal
2561 pencils

brilliant!

groovy baby!

PETERDUNBAR's picture
PETERDUNBAR
12 pencils

I love how Old Spice keeps putting out the hits with ads that break the comfort barrier, yet leave you laughing, and wanting more.

Log in or register to post comments