Old Spice: Hair

Advertising Agency: Wieden+Kennedy, Portland, USA


ClickAndRun's picture
48 pencils

Mmmm I don't feel it

Hammad S's picture
Hammad S
492 pencils

I reject it. Are there 2 Fabios? I don't get the beginning either.

Boxey's picture
8885 pencils

Feels like you're trying to do this, but it doesn't come off as well:

Taylormade's picture
412 pencils

Fabio is looking old... which makes me realize that I too must be aging... so this commercial makes me sad.

chunkylover69's picture
71 pencils

i can't wait to see what his pubes look like.

chunkylover69's picture
71 pencils

i can't wait to see what his pubes look like.

AdBuzzer's picture
1168 pencils

It's the funniest one in this set of spots, but still not good enough to beat Isaiah Mustafa. I suppose men may not like it, because the ads are targeted at women. But do women still find Fabio attractive and compelling?

chunkylover69's picture
71 pencils

i know i find his pubes attractive.... if he'll just show me them to confirm my theory.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

this is funny, if you going to change the spokesman why didn't you guys go back to Bruce Campbell....chunkylover69, wtf man?

atb2005's picture
13567 pencils

What makes you thinks it's he? It could be a chunky (female) lover! Or a chunky gay man.. Everyone is welcome on aotw.. chunky, slender, muscular, White, Black, Latin, Asian, gay, straight, bi..

Ron Burgundy's picture
Ron Burgundy
1636 pencils

im talking about the pube comments

atb2005's picture
13567 pencils

You wrote "chunkylover69, wtf man?" man.. I wrote it could be a woman :)

Lawson Hembree's picture
Lawson Hembree
456 pencils

Not a fan. Mustafa was a huge success; I don't think they'll be able to repeat with, you can hardly understand what he says...

Truemeow's picture
23 pencils


Temple's picture
10606 pencils

Can I start a petition to bring back Mustafa? Alas, these mediocre spots, demonstrate how things usually turn out after a campaign for the ages. After a vintage 2010 Old Spice Guy, we'll have to skip this one.

dsklan's picture
1927 pencils

shame on you w&k!!!!

pez's picture
1800 pencils

I don't want to be like this idiot... Thanks. Bring Mustafa back.

miko1aj's picture
3098 pencils

i find this very funny. I don't know what all the complaints are about. It's in the Old's Spice's philosophy. That's all.

HappyHour's picture
2385 pencils

AGREED! These are right on the mark. If people hadn't seen Mustafa previously, they'd love these. You can't compare them, just enjoy the oddity of the's awesome.

CommandZ's picture
2484 pencils

What happen W+K? You took 10 giant leaps ahead with Mustafa and 20 steps backwards with Fabio.

Lazarus's picture
1538 pencils

A little too Skittle-ish?

dean viii's picture
dean viii
1676 pencils

Fabio was spoofed like about 10 years ago. Plus, the humor just isn't there like the first round. Did a creative or a creative director leave?

chunkylover69's picture
71 pencils

they should've had a pigeon fly in his face right at the end.

then when he was unconscious, someone could check if his pubes are as long as the curtains up above.

kleenex's picture
33031 pencils

Bring back the black guy. All four stink!!!

velle's picture
1550 pencils


hoozn's picture
353 pencils

the mustafa ones were funny because they had one punchline after another. pure randomness, crazy, cool.

this one on the other hand is just plain boring. too little action for 30 seconds. and fabio? c'moon

who cares? ima play some tunes instead

Ron Burgundy's picture
Ron Burgundy
1636 pencils

so, I think this going to be part of a battle between the old, old spice guy and the new one. ....old spice's facebook has Mustafa talking trash almost daily about Fabio...can't wait to see what they do with this.


lol, check out Old Spice's youtube page....this is gonna be good

Nike Diesel's picture
Nike Diesel
13389 pencils

This campaign went from Hero to Zero in no time IMO.

AnasCr's picture
92 pencils

I dont like this campaing.. i think it was much much better with the previous guy!

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