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Comments (29)

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Highest Rated

AnasCr's picture
AnasCr
Activity Score 90

I dont like this campaing.. i think it was much much better with the previous guy!

ClickAndRun's picture
ClickAndRun
Activity Score 48

Mmmm I don't feel it

Hammad S's picture
Hammad S
Activity Score 484

I reject it. Are there 2 Fabios? I don't get the beginning either.

Boxey's picture
Boxey
Activity Score 8881

Feels like you're trying to do this, but it doesn't come off as well: http://www.youtube.com/watch?v=g9ZUJNgwlfY

Taylormade's picture
Taylormade
Activity Score 408

Fabio is looking old... which makes me realize that I too must be aging... so this commercial makes me sad.

chunkylover69's picture
chunkylover69
Activity Score 71

i can't wait to see what his pubes look like.

chunkylover69's picture
chunkylover69
Activity Score 71

i can't wait to see what his pubes look like.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

It's the funniest one in this set of spots, but still not good enough to beat Isaiah Mustafa. I suppose men may not like it, because the ads are targeted at women. But do women still find Fabio attractive and compelling?

chunkylover69's picture
chunkylover69
Activity Score 71

i know i find his pubes attractive.... if he'll just show me them to confirm my theory.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

this is funny, if you going to change the spokesman why didn't you guys go back to Bruce Campbell....chunkylover69, wtf man?

atb2005's picture
atb2005
Activity Score 13561

What makes you thinks it's he? It could be a chunky (female) lover! Or a chunky gay man.. Everyone is welcome on aotw.. chunky, slender, muscular, White, Black, Latin, Asian, gay, straight, bi..

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

im talking about the pube comments

atb2005's picture
atb2005
Activity Score 13561

You wrote "chunkylover69, wtf man?" man.. I wrote it could be a woman :)

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Not a fan. Mustafa was a huge success; I don't think they'll be able to repeat with Fabio...plus, you can hardly understand what he says...

Truemeow's picture
Truemeow
Activity Score 23

Crap.

Temple's picture
Temple
Activity Score 11337

Can I start a petition to bring back Mustafa? Alas, these mediocre spots, demonstrate how things usually turn out after a campaign for the ages. After a vintage 2010 Old Spice Guy, we'll have to skip this one.

dsklan's picture
dsklan
Activity Score 1926

shame on you w&k!!!!

pez's picture
pez
Activity Score 1802

I don't want to be like this idiot... Thanks. Bring Mustafa back.

miko1aj's picture
miko1aj
Activity Score 3086

i find this very funny. I don't know what all the complaints are about. It's in the Old's Spice's philosophy. That's all.

HappyHour's picture
HappyHour
Activity Score 2381

AGREED! These are right on the mark. If people hadn't seen Mustafa previously, they'd love these. You can't compare them, just enjoy the oddity of the brand...it's awesome.

CommandZ's picture
CommandZ
Activity Score 2498

What happen W+K? You took 10 giant leaps ahead with Mustafa and 20 steps backwards with Fabio.

Lazarus's picture
Lazarus
Activity Score 1536

A little too Skittle-ish?

dean viii's picture
dean viii
Activity Score 1686

Fabio was spoofed like about 10 years ago. Plus, the humor just isn't there like the first round. Did a creative or a creative director leave?

chunkylover69's picture
chunkylover69
Activity Score 71

they should've had a pigeon fly in his face right at the end.

http://www.youtube.com/watch?v=twqMYABS_Pg&feature=related

then when he was unconscious, someone could check if his pubes are as long as the curtains up above.

kleenex's picture
kleenex
Activity Score 43493

Bring back the black guy. All four stink!!!

velle's picture
velle
Activity Score 1550

ohgodboring

hoozn's picture
hoozn
Activity Score 353

the mustafa ones were funny because they had one punchline after another. pure randomness, crazy, cool.

this one on the other hand is just plain boring. too little action for 30 seconds. and fabio? c'moon

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

so, I think this going to be part of a battle between the old, old spice guy and the new one. ....old spice's facebook has Mustafa talking trash almost daily about Fabio...can't wait to see what they do with this.

UPDATE:

lol, check out Old Spice's youtube page....this is gonna be good

http://youtu.be/s_B9ePs8Opw

Nike Diesel's picture
Nike Diesel
Activity Score 13630

This campaign went from Hero to Zero in no time IMO.

AnasCr's picture
AnasCr
Activity Score 90

I dont like this campaing.. i think it was much much better with the previous guy!

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