Old Spice: Cement

Senior Producer:Lindsay Reed

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Andy Laugenour
Art Director: Max Stinson
Agency Executive Producer: Ben Grylewicz
Production Company: Smith & Jones
Director: Ulf Johansson
Editorial: MacKenzie Cutler
VFX: The Mill

Published: 
November 2012

9 comments

Lisbon freak's picture
Lisbon freak
492 pencils

Funny image. Not as great as their history. Still, a good spot.

DesignDine's picture
DesignDine
1313 pencils

Not great. Not Bad, Not worse.

work and copy's picture
work and copy
509 pencils

I want to hate where Old Spice is going with this, but I can't (wore Old Spice today). They are getting more ridiculous, I mean that respectfully. With the choice of leads, is OS following Dwight Schrute's advise from Season 8's "Mrs California" episode?

alausa's picture
alausa
1420 pencils

Wore it today too, they're definitely doing something right.

CACAHD's picture
CACAHD
2180 pencils

its OK.

kleenex's picture
kleenex
41166 pencils

This ad is crap compared to earlier ones.

thedesignaddict's picture
thedesignaddict
5403 pencils

Weak.

Han Zhonghua's picture
Han Zhonghua
70 pencils

just good

"Just one Idea can change everything"

CommandZ's picture
CommandZ
2498 pencils

Not loving this compared to the past work.

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