Old Hong Kong Tea House: Taste Hong Kong - Kungfu
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Advertising Agency: Ace:Daytons Communications, Singapore
Creative: Colt Seow
Copywriter: Low
Production Company: Salt Film
Director: Samantha Scott-Blackhall
Producer: Michelle Tan
Post: Randall Lee, Black Magic Design
Published: March 2010



6 Comments
Errr...
I don't understand what is the message.
I think it's because this compaign is for those who know the old hongkong.
for people in singapore, the old hongkong was famous for film production. they tasted the old hongkong and became the typical characters such as bruce lee.
well, the concept is that the taste will send you to hong kong and the idea is transforming into something associated with Hong Kong culture. Not that hard to understand.
need one more frame of close shot of the guy's mouth
same thing for all the other versions.
:::J:::
In the series this one is the best considering the situation for a person to taste the food. :D The other two are too normal.
I don't know why I see the person and the one he become are played by two different people. Also, it may be slightly better if that "cultural" character actually does something after the change. In the clip they just appear and that's all, it kinda bores me.
I got nothing but a mind and a smile