Olay: Total Effects
Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Director: Rudi Vranken
Copywriter: Cathy Mattick
Production Company: Luscious international
Director: Sebastien
Executive Producer: Andrew Morris
Producer: Lucas Jenner
Published: July 2010
12 comments
Honest? She freaks me out.
Who's been starring this ad...oh...the people who made it I get it. The VO and Music track together make this spot seem frantic and exhausting. I wonder if it would be better trying something else.
Let's keep advertising fun
Not up to Saatchi & Saatchi's standards.
@Reality Check
You and I think alike! :) I too think that this is not up to Saatchi's standards, and I love Saatchi.
This could of been simplified a lot. And yes, what's up Saatchi?
personally i wish they had done something more exiting, but i think this one is effective though
This ad will get cut through cos it's real - as opposed to over glorified beauty shots - it's something we can all relate to
Its great. Simple but clear concept and it looks great, but still feels real.
really goooood!!
Abduljaleel. Anodiyil
nice mainstream spot.
http://www.mixcloud.com/miko1aj/
Exactly!
Stay hungry. Stay foolish.
Simple concept of the commercial makes it more understandable and makes the product more worth buying. The brand itself is a household name already.
- Guy Riordan