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Total Effects

Published/Aired: 
July 2010
Description: 

Film advertisment created by Saatchi & Saatchi, Australia for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Director: Rudi Vranken
Copywriter: Cathy Mattick
Production Company: Luscious international
Director: Sebastien
Executive Producer: Andrew Morris
Producer: Lucas Jenner

Comments (12)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

@Reality Check

You and I think alike! :) I too think that this is not up to Saatchi's standards, and I love Saatchi.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Honest? She freaks me out.

Shadow Ops's picture
Shadow Ops
Activity Score 148

Who's been starring this ad...oh...the people who made it I get it. The VO and Music track together make this spot seem frantic and exhausting. I wonder if it would be better trying something else.

Let's keep advertising fun

Reality Check's picture
Reality Check
Activity Score 2539

Not up to Saatchi & Saatchi's standards.

atb2005's picture
atb2005
Activity Score 13557

@Reality Check

You and I think alike! :) I too think that this is not up to Saatchi's standards, and I love Saatchi.

CommandZ's picture
CommandZ
Activity Score 2498

This could of been simplified a lot. And yes, what's up Saatchi?

ERROR404's picture
ERROR404
Activity Score 770

personally i wish they had done something more exiting, but i think this one is effective though

Guest's picture
Guest

This ad will get cut through cos it's real - as opposed to over glorified beauty shots - it's something we can all relate to

Guest's picture
Guest

Its great. Simple but clear concept and it looks great, but still feels real.

cyberjaleel's picture
cyberjaleel
Activity Score 62

really goooood!!

Abduljaleel. Anodiyil

miko1aj's picture
miko1aj
Activity Score 3086

nice mainstream spot.

Happy Housewife's picture
Happy Housewife
Activity Score 45

Exactly!

Stay hungry. Stay foolish.

guyriordan's picture
guyriordan
Activity Score 20

Simple concept of the commercial makes it more understandable and makes the product more worth buying. The brand itself is a household name already.

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