Olay: Total Effects

Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Director: Rudi Vranken
Copywriter: Cathy Mattick
Production Company: Luscious international
Director: Sebastien
Executive Producer: Andrew Morris
Producer: Lucas Jenner
Published: July 2010


LeeHarvey's picture
3045 pencils

Honest? She freaks me out.

Shadow Ops's picture
Shadow Ops
150 pencils

Who's been starring this ad...oh...the people who made it I get it. The VO and Music track together make this spot seem frantic and exhausting. I wonder if it would be better trying something else.

Let's keep advertising fun

Reality Check's picture
Reality Check
1801 pencils

Not up to Saatchi & Saatchi's standards.

atb2005's picture
13567 pencils

@Reality Check

You and I think alike! :) I too think that this is not up to Saatchi's standards, and I love Saatchi.

CommandZ's picture
2484 pencils

This could of been simplified a lot. And yes, what's up Saatchi?

ERROR404's picture
770 pencils

personally i wish they had done something more exiting, but i think this one is effective though

Guest's picture

This ad will get cut through cos it's real - as opposed to over glorified beauty shots - it's something we can all relate to

Guest's picture

Its great. Simple but clear concept and it looks great, but still feels real.

cyberjaleel's picture
62 pencils

really goooood!!

Abduljaleel. Anodiyil

miko1aj's picture
3098 pencils

nice mainstream spot.

Happy Housewife's picture
Happy Housewife
45 pencils


Stay hungry. Stay foolish.

guyriordan's picture
20 pencils

Simple concept of the commercial makes it more understandable and makes the product more worth buying. The brand itself is a household name already.

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