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Office Of Road Safety, Speeding: Enjoy The Ride

This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.

Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Copywriter: Dav Tabeshfar
Director: Corrie Jones
Production House: Zz Productions
Additional Credits:
Sound: Soundbyte
Music: Turning Studios
Edit / Post: Siamese
Published: March 2012

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28 comments

DBB's picture
DBB
1211 pencils

Loved it.
I actually started breathing in the middle :)

bj-71's picture
bj-71
113 pencils

Wow!! This is refreshing! not only work on speeding also on frashing back on lifestyle! love it!

Prof's picture
Prof
1453 pencils

whats the point of me having a lambo in germany then? ;)

great commercial, nicer approach to the subject and i didnt feel patronized. very well written too.

Quite really.

JeffP's picture
JeffP
810 pencils

Very nice. Made me think, and rethink things.

TKoD's picture
TKoD
103 pencils

Nice. But I am not sure it will change habits of "speed addicts"...

morse's picture
morse
15028 pencils

Very nice ad. Made me breathe in deep like DDB said.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fidele H's picture
Fidele H
40 pencils

I find it totally convincing! a bit long though...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Beautiful. I love the poetic approach to this. Also, I'm not in tears from emotion but it's really strong.

Reality Check's picture
Reality Check
1790 pencils

Nothing short of breathtaking.

kleenex's picture
kleenex
25488 pencils

Long, but nice.

Boxey's picture
Boxey
8885 pencils

I like that it's long. It made me think about how rushed I am to get through commercials even. And right when I thought it should end, it became refreshing again. Nice spot. Well done.

Banray's picture
Banray
12 pencils

Couldn't have asked for a better inspiration to a Tuesday morning at work.

dollypoppin's picture
dollypoppin
1423 pencils

Got goosebumps all over while watching. Wish I wrote this. :)

---------
"Nihil sub sole novum"

YJ's picture
YJ
373 pencils

Very nicely done.

miko1aj's picture
miko1aj
3097 pencils

AWESOMENESS.

Brainsugar's picture
Brainsugar
1580 pencils

"Published: March 2012". Sure of that? ;-)

s1bs's picture
s1bs
398 pencils

very lekker!

Copy_ranter's picture
Copy_ranter
194 pencils

cringey and too long but great copywriting

Hadrons's picture
Hadrons
5743 pencils

It seems to be a new trend - philosophy mixed with cultural behavior with a dash of sunshine wrap in a nice advertising theme.
never the less - well done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Pioneer 10's picture
Pioneer 10
3 pencils

Refreshing. Breaks the mould. Nice work 303.

Pioneer 10

PahaKeisari's picture
PahaKeisari
14 pencils

So true, so true. Very good work.

alecoppe's picture
alecoppe
26 pencils

copy!!!

alecoppe's picture
alecoppe
26 pencils

copy!!!

CuriousPencil's picture
CuriousPencil
4227 pencils

Beautifully written and directed, applauses all round.

Imran.Ahmed's picture
Imran.Ahmed
2 pencils

GREAT WORK GUYS.... really deserve an APPLAUSE.

Bartholomew's picture
Bartholomew
3 pencils

brilliant...

Anders Holm's picture
Anders Holm
40 pencils

Perfrect. Great copy

Lisbon freak's picture
Lisbon freak
406 pencils

Excellent, really!

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