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Raise The Bar

Agency: 
Published/Aired: 
September 2009
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Description: 

Anonymous Content director Justin Reardon helps two lonely people find love in the English countryside for Weetabix Oaty Bars, via WCRS, London. In a cheeky new spot, a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster in this nimbly directed farce.

Advertising Agency: WCRS, London, UK
CD: Dave Day
Group Acct Dir: Joanna Dickson
Creative: Vince Chasteauneuf
TV Producer: Natalie Parish
Prod Company: Anonymous Content @ Independent
Director: Justin Reardon
DP: Steve Keith-Roach
EP: Jani Guest
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Verity White
Editorial: Speade
Editor: Justin Reardon
Telecine: The Mill
Post / Effects: Golden Square

Comments (7)

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Highest Rated

A stranger abroad's picture
A stranger abroad
427 Activity Scores

Temple is right. This is a nice take on the x meets y 'combo' brief. Nicely directed, and nice they chose 'character' rather than 'model' talent.

The description is both funnier and more suggestive than the ad though:

'a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster.'

Now that would have been funny.

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