Oaty Bar: Raise The Bar

Anonymous Content director Justin Reardon helps two lonely people find love in the English countryside for Weetabix Oaty Bars, via WCRS, London. In a cheeky new spot, a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster in this nimbly directed farce.

Advertising Agency: WCRS, London, UK
CD: Dave Day
Group Acct Dir: Joanna Dickson
Creative: Vince Chasteauneuf
TV Producer: Natalie Parish
Prod Company: Anonymous Content @ Independent
Director: Justin Reardon
DP: Steve Keith-Roach
EP: Jani Guest
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Verity White
Editorial: Speade
Editor: Justin Reardon
Telecine: The Mill
Post / Effects: Golden Square

September 2009


crocodile ghandi's picture
crocodile ghandi
29 pencils

what the hell... twix watch out for your creative!

Prof's picture
1449 pencils

what the hemp?

Quite really.

neoone's picture
39 pencils


consolidated.db's picture
545 pencils

engaging story telling. i watched it. i enjoyed it. ill remember it.

Guest's picture

It's better if it doesn't show the product at the beginning, right?

Temple's picture
11319 pencils

Very funny. And it's basically the "pleasure together" eternal brief. You can always have something fresh out of nothing, after all.

A stranger abroad's picture
A stranger abroad
427 pencils

Temple is right. This is a nice take on the x meets y 'combo' brief. Nicely directed, and nice they chose 'character' rather than 'model' talent.

The description is both funnier and more suggestive than the ad though:

'a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster.'

Now that would have been funny.

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