Variations on a Hail

April 2013

NYC Taxi and Limousine Commission: Variations on a Hail


“Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. With a voiceover and appearance by NYC Taxi and Limousine Commissioner David Yassky listing all of the tried and true hailing “techniques,” the spot culminates with the most technologically advanced “hail” in history – the TLC smartphone app that will allow users to contact nearby taxicabs. The app promises to make life easier should New Yorkers find themselves in need of a ride in an unfamiliar part of the city, late at night, or while rushing to their next appointment.

Film advertisment created by Cooke&Co, United States for NYC Taxi and Limousine Commission, within the category: Transport.

Advertising Agency: Cooke&Co, USA
Creative Director / Copywriter: Marty Cooke
Production Company: Click 3X
Directors: Josh & Vince
VFX: Click 3X
Color Grading: Click 3X
Audio Post: Heard City

Comments (4)

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Highest Rated

certaintly's picture
Activity Score 3994

good product, good insight/creative. but execution was surprisingly boring

kleenex's picture
Activity Score 46843

love the idea.

Temple's picture
Activity Score 11337

Liked it.