NYC Taxi and Limousine Commission: Variations on a Hail

“Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. With a voiceover and appearance by NYC Taxi and Limousine Commissioner David Yassky listing all of the tried and true hailing “techniques,” the spot culminates with the most technologically advanced “hail” in history – the TLC smartphone app that will allow users to contact nearby taxicabs. The app promises to make life easier should New Yorkers find themselves in need of a ride in an unfamiliar part of the city, late at night, or while rushing to their next appointment.

Advertising Agency: Cooke&Co, USA
Creative Director / Copywriter: Marty Cooke
Production Company: Click 3X
Directors: Josh & Vince
VFX: Click 3X
Color Grading: Click 3X
Audio Post: Heard City


certaintly's picture
4056 pencils

good product, good insight/creative. but execution was surprisingly boring

kleenex's picture
30841 pencils

love the idea.

Temple's picture
10319 pencils

Liked it.

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