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What's real

Agency: 
Published/Aired: 
August 2011
Description: 

Film advertisment created by BBDO, United States for Nutro, within the category: House, Garden.

Advertising Agency: BBDO, San Francisco, USA
Executive Creative Director: Mike McKay
Creative Director Copywriter: Jack Harding
Associate Creative Director / Art Director: Page Kishiyama
Producer: Lindsey Wood
Account Services: Raquel Cucurella, Brianna Chown
Director: Iain Makensie
Production Company: Paydirt
Executive Producer: Joanthon Ker
Producer: Skot Bright
Editorial: Union Editorial
Editor: Einar
Producer: Rob McCool
VFX: Resolution LA
Mix: Play Santa Monica
Music Company: Human

Comments (10)

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Highest Rated

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Not too shabby... now if only they would use the creativity behind this spot to come up with some new packaging for the food...

andylefty's picture
andylefty
Activity Score 4535

The messaging didn't strike me quickly because I started thinking of The Truman Show and forgot about dog food.

It feels like there's a disconnect between the ad and the product.

The eerie feeling of finding the stick in the artificial sky then makes me feel slightly odd about the food.

atb2005's picture
atb2005
Activity Score 13557

Total disconnect between the ad and the product. The weirdest dog food spot I've seen.

pierrelastname's picture
pierrelastname
Activity Score 2869

No, isn't great. There is a print campaign that got Cannes with same resource.

Geimima's picture
Geimima
Activity Score 824

it got power

life is a playground

nepotiums's picture
nepotiums
Activity Score 251

Well, to be honest. This ad has is really lame. I see no rationality in the dog food and the stick getting stuck in the artificial sky, unless there is some subliminal meaning behind this advertisement.

Temple's picture
Temple
Activity Score 11337

Like it. Also, singularity fanatics will adore it.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19427

effective.

VampAd's picture
VampAd
Activity Score 1151

I love Truman Show and i love this Ad.

VampAd's picture
VampAd
Activity Score 1151

Connection problem, sorry.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Not too shabby... now if only they would use the creativity behind this spot to come up with some new packaging for the food...

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