This campaign was developed in support of the Nurture by Steelcase June 2010 new product launch, highlighting three new product lines: Tava, Pocket and Casegoods. Leading with products innovative in design and function, the campaign focuses on the evidence based design process that gave birth to these new products. The videos were first launched online as a teaser prior to the June 2010 product launch events at NeoCon 2010 in Chicago.
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