Nurture by Steelcase: Word Furniture, Tava

This campaign was developed in support of the Nurture by Steelcase June 2010 new product launch, highlighting three new product lines: Tava, Pocket and Casegoods. Leading with products innovative in design and function, the campaign focuses on the evidence based design process that gave birth to these new products. The videos were first launched online as a teaser prior to the June 2010 product launch events at NeoCon 2010 in Chicago.

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Post Production: Drive Thru, Minneapolis

August 2010


ek kanya's picture
ek kanya
814 pencils

love this art

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Temple's picture
11323 pencils

already forgotten.

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