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Nuon: Energyshirt

The Nuon Energyshirt. The shirt that's turns orange with your energy.

The royal colour of the dutch soccer-team is orange. For years the Dutch' biggest rival in soccer is the German team. For the Dutch Energy Provider Nuon we've created The Nuon Energyshirt. A shirt that turns orange with your own energy (body heat).

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Pim Kok
Art Director: Paul Bakker
Copywriter: Paul Hillesum
Director: Willem Gerritsen
Production: Czar
Editor: Brian Ent
Post: The Ambassadors
Sound: FC Walvisch
Published: May 2010

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9 comments

Guest's picture
Guest

super! I'm gonna order one of those!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

This is so clear when you're from the Netherlands. Our national team plays in Orange, we even call it "Orange" (not the fruit). And our archrivels are Germany.

Weird shirt, I wonder if it really works but nice commercial ;-)

bobby666's picture
bobby666
1460 pencils

great idea, great execution... overall a great commercial. well done guys.

Guest's picture
Guest

Simply EXCELENT

hufflepoff's picture
hufflepoff
430 pencils

Holy zeus I want that shirt!

Temple's picture
Temple
9621 pencils

lol

alexander_bickov's picture
alexander_bickov
3279 pencils

Love it

Guest's picture
Guest

Nice commercial but....
The winner will be....
World Champion 2010 - G E R M A N Y -
tot ziens..
Greetings from Germany

Guest's picture
Guest

Fantastic commercial - and I have the shrt! it really works.

Canada

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