26 comments

morse's picture
11498 pencils
morseWednesday, April 6, 2011 - 16:29

I wish more ads were so peaceful and elegant.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Aledo's picture
63 pencils
Carlos AledoWednesday, April 6, 2011 - 17:10

Agree with morse. Amazing work. Great viral advertising. I like the making of detail at the begining and the shots are really beautiful. I just think that maybe 2:30 long would be better. For me looks like too long. Outstanding ad anyway.

http://www.behance.net/CarlosAledo

YJ's picture
383 pencils
YJWednesday, April 6, 2011 - 17:47

That was really, really neat! Well done.

abake's picture
1164 pencils
abakeWednesday, April 6, 2011 - 19:17

Beautiful indeed.
I just grieve for all the beautiful trees they chopped down to make the damn xylophone...
As an advertising piece: 9. Apple wishes the coolness of their products still had accordingly cool ads.
As a statement for the environment (which it obviously isn't): 0.

atb2005's picture
13639 pencils
atb2005Wednesday, April 6, 2011 - 20:46

I like the name of the phone.... touch wood.

bj-71's picture
121 pencils
bj-71Wednesday, April 6, 2011 - 20:45

Elegance and subtle film. Need some translation.
Text in the end of film is likely
“artificial forest need to chop down ???”
“use only certificate woods, help us to preserve natural???”

sirvan's picture
29998 pencils
sirvanWednesday, April 6, 2011 - 21:21

Love.

Simple connection with the product.

+++

"I love some things, and don't love some other things."

hythamabuelela's picture
36 pencils
hythamabuelelaThursday, April 7, 2011 - 02:47

Well done
touch wood

Prof's picture
1495 pencils
ProfThursday, April 7, 2011 - 03:40

too long imho. its pretty and all, but there really is no connection between classical music on a downslope xylophone in the woods and a telephone with a wooden back. i think its just an excuse to make something "pretty" without any concept whatsoever. is "touch wood" the product name or tagline? either wont change anything since it doesnt really make sense.

Quite really.

dadada's picture
1723 pencils
dadadaThursday, April 7, 2011 - 04:28

great mature stuff, just wish if the music process was shorter.

Everybody is creative, be yourself.

JeffP's picture
824 pencils
JeffPThursday, April 7, 2011 - 04:56

Love it. A wooden enclosure? WOW!
Jonathan Ive, are you watching this?

Wordnerd's picture
6714 pencils
WordnerdThursday, April 7, 2011 - 05:08

just came from a straining meeting, watched this and now i'm totally relaxed. thanks!

pez's picture
1698 pencils
pezThursday, April 7, 2011 - 05:36

This is so amusing, so peaceful... It's an amazing work, a great piece of art for me.
Very brave client, very creative team. I really, really enjoyed this.

Ensamblador's picture
233 pencils
EnsambladorThursday, April 7, 2011 - 10:22

Superb

rakel's picture
262 pencils
rakelThursday, April 7, 2011 - 10:44

well expended money. just neat, elegant, and great

Temple's picture
9453 pencils
TempleThursday, April 7, 2011 - 14:23

Am I really in the absolute minority hear for thinking this is so boring?

Ads.chinaSMACK's picture
275 pencils
Ads.chinaSMACKThursday, April 7, 2011 - 17:59

Beautiful commercial, beautiful product....the xylophone could have been a little more varied if i'm being picky.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

jjf's picture
244 pencils
jjfFriday, April 8, 2011 - 06:31

YES! I'M FEELING IT BEBEH! AWESOMESAUCE T_T You get my rare 10 stars.

Rammelasen's picture
70 pencils
RammelasenFriday, April 8, 2011 - 07:49

As jff said - i give this my very rare 10 stars. This is just brilliant and so extremely well executed. I'm almost speechless - for real.

http://www.jeppeblomgren.se

adiez_1979's picture
2 pencils
adiez_1979Tuesday, April 12, 2011 - 01:10

Genial

Mr. Green's picture
109 pencils
Mr. GreenMonday, May 9, 2011 - 16:05

Could win the Grand Prix in Cannes. And should.

theboylostinwonderland's picture
35 pencils
theboylostinwon...Sunday, May 15, 2011 - 15:33

Pure art.

Aga Grandowicz's picture
36 pencils
Aga GrandowiczSaturday, May 28, 2011 - 18:03

Lovely, but too long for me.

Edoz's picture
234 pencils
EdozTuesday, May 31, 2011 - 14:38

Only a the end disappoint a bit'...

olarreaga's picture
51 pencils
olarreagaMonday, October 10, 2011 - 06:48

Beautiful conecction. Very nice, simple and elegant. Maybe is a little long.

Suchita Bhhatia's picture
42 pencils
Suchita BhhatiaTuesday, April 23, 2013 - 03:26

superb!!!