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NSW Rural Fire Service: Planning to make a plan, is not a plan- Car

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

Advertising agency: The Campaign Palace/JWT, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Copywriters: Reed Collins, Karl Fleet
Designer: Helen Sham
Producer: Vicky Rhedey
Planning Director: Karen Dwyer
Group Account Director: Toby McKinnon
Account Directors: Holly McDavitt, Sari De
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Rach Paget
Casting: Toni Higginbotham
DOP: Daniel Ardilley
Editor: Danny Tait
Post Production: Heckler
Sound: Nylon - Simon Lister

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10 comments

certaintly's picture
certaintly
4060 pencils

love the concept, but ive DEFINITELY seen it somewhere before, i cant quite remember where.
the execution is good

Temple's picture
Temple
9621 pencils

I'm with you on this one. Where's Joe La Pompe when you need him.

kleenex's picture
kleenex
25612 pencils

Does it fully matter when the ads are sooooo good.

certaintly's picture
certaintly
4060 pencils

if it's stolen, it absolutely matters.
i recognize not only the concept, but the execution as well

kalpesh78's picture
kalpesh78
2580 pencils

beautifully done.

ideas....30 minutes nahi toh free.

gldc's picture
gldc
11 pencils

Very nice inside - we all know these situations!

monoliz's picture
monoliz
1326 pencils

acting is superb

GrumpyArtDirector's picture
GrumpyArtDirector
827 pencils

It does sound familiar, but it sure looks effective. The ultrafast legal copy at the end kind of ruins it, btw.

ChuckN's picture
ChuckN
114 pencils

Great campaign.

patoche's picture
patoche
2 pencils

Mmmm, ok... Thank you Charlie Kaufman: http://youtu.be/SF9yFCSICE8

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