NSW Rural Fire Service: Planning to make a plan, is not a plan- Car

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

Advertising agency: The Campaign Palace/JWT, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Copywriters: Reed Collins, Karl Fleet
Designer: Helen Sham
Producer: Vicky Rhedey
Planning Director: Karen Dwyer
Group Account Director: Toby McKinnon
Account Directors: Holly McDavitt, Sari De
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Rach Paget
Casting: Toni Higginbotham
DOP: Daniel Ardilley
Editor: Danny Tait
Post Production: Heckler
Sound: Nylon - Simon Lister


certaintly's picture
4056 pencils

love the concept, but ive DEFINITELY seen it somewhere before, i cant quite remember where.
the execution is good

Temple's picture
10932 pencils

I'm with you on this one. Where's Joe La Pompe when you need him.

kleenex's picture
36288 pencils

Does it fully matter when the ads are sooooo good.

certaintly's picture
4056 pencils

if it's stolen, it absolutely matters.
i recognize not only the concept, but the execution as well

kalpesh78's picture
2580 pencils

beautifully done.

ideas....30 minutes nahi toh free.

gldc's picture
11 pencils

Very nice inside - we all know these situations!

monoliz's picture
1326 pencils

acting is superb

GrumpyArtDirector's picture
862 pencils

It does sound familiar, but it sure looks effective. The ultrafast legal copy at the end kind of ruins it, btw.

ChuckN's picture
122 pencils

Great campaign.

patoche's picture
2 pencils

Mmmm, ok... Thank you Charlie Kaufman:

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