Invited Aboard

March 2013
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Also From This Campaign (4 items)

Advertising Agency: Extreme Group, Halifax, Canada
Chief Creative Officer: Shawn King
Creative Director: Dylan Moggey
Art Director: Jeff Simpson
Copywriters: Trevor Millett, Jeff MacKay
Account Director: Denis Aucoin
Agency Producer: Sharon Kosokowsky
VP Strategy & Planning: Martin Delaney
Director of Production: Lee Stafford
Production Company: EGG
Production Company: The Corner Store
Director and Director of Photography: Jorn Haagen
Executive Producer (EGG): Sara Thomas
Executive Producer (Corner Store): Susi Patterson
Line Producer: Mike Masters
Editorial: Rooster Post
Editor: Marc Langley
Online: Track & Field
Colourist: Eric Whipp / Alter Ego
Music: TA2

Comments (1)

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Highest Rated

adri10288's picture
337 Activity Scores

Alone, this spot is decent. But when you're you're competing with those beautiful Newfoundland & Labrador Tourism spots... well, these really don't come close. They seem pointlessly flowery, relatively generic - and the whole "take yourself on an adventure" thing doesn't seem like the right thought for the province. As a frequent visitor to Nova Scotia, I feel like the cultural spirit of the place and the colourful locals are a lot more appealing and a lot more authentic than saying "you'll ride a bike or steer a sailboat and you'll love it". Seems like the strategy was a bit off. Or maybe it was the client.