Norwegian Council for Road Safety: Dad

Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving.

Advertising Agency: Try/Apt, Norway
Art Directors: Ester Hjellum, Kristin Sauge
Copywriter: Jørgen Bøhle Bakke
Client manager: Lars Mitlid
Client supervisor: Marte Heiersted
Producer: Guri Neby i Einarfilm
Director: Jens Lien

May 2013


RichardCl's picture
121 pencils

Good. But I think the Mum / Whiskey one is better.

Jpglue's picture
28 pencils


kleenex's picture
40216 pencils

The mom ad was better.

certaintly's picture
3994 pencils

this has been done for a radio spot, ill try to find it.

bxs74's picture
9 pencils

Hi there "certaintly". You are absolutely right. We made these films as a follow-up campaign on the radio spots we did for the same client last spring. Hope you like them!

certaintly's picture
3994 pencils

Oh man! sorry, i didnt realize it was the same agency and client, i shouldve checked that before opening my big mouth!
anyway, at least now people got to see the wonderful radio spot if theyd missed it.

Apologies, and great work!'s picture
160 pencils

Like it definitely! But I don't entirely understand why there are two spots as they are kind of identical...I would have put the budget in one film that is shot nicer :)

Rock on!

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