Norwegian Airlines: Mr. KjosNew Years Speech 2010

Mr. KjosNew Years Speech 2010. Every New Year´s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway´s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king´s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at norwegian.no at give-away prices. Tickets were soldout within a few hours.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Per Erik Jarl, Eirik Stensrud
Copywriters: Christian Hygen, Thomas Askim
Published: January 2010

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kleenex's picture
25612 pencils

nice ad.

AdBuzzer's picture
1168 pencils

A pretty spectacular way to communicate a promotion - I only hope it was cost-effective.

Temple's picture
9621 pencils

Now, who would have thought Norway has a king.

Nike Diesel's picture
Nike Diesel
13339 pencils

That is one ignorant comment.

dean viii's picture
dean viii
1676 pencils

wish you showed the whole commercial

Kriativity's picture
418 pencils

smart i tell u!

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