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Norwegian Airlines: Mr. KjosNew Years Speech 2010

Mr. KjosNew Years Speech 2010. Every New Year´s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway´s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king´s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at norwegian.no at give-away prices. Tickets were soldout within a few hours.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Per Erik Jarl, Eirik Stensrud
Copywriters: Christian Hygen, Thomas Askim
Published: January 2010

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6 comments

kleenex's picture
kleenex
25612 pencils

nice ad.

AdBuzzer's picture
AdBuzzer
1168 pencils

A pretty spectacular way to communicate a promotion - I only hope it was cost-effective.

Temple's picture
Temple
9621 pencils

Now, who would have thought Norway has a king.

Nike Diesel's picture
Nike Diesel
13339 pencils

That is one ignorant comment.

dean viii's picture
dean viii
1676 pencils

wish you showed the whole commercial

Kriativity's picture
Kriativity
418 pencils

smart i tell u!

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