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Nokia N8: Hands On

Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Laurence Thomson, Rob Doubal
Agency Producer: Samara Zagnoiev
Production Company: Stink
Executive Producer: Blake Powell
Producer: Louise Gagen
Director: Martin Krejci
DoP: Stepan Kucera
Editor: Filip Malasek @ Robota
Post Production: Framestore, London

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10 comments

Guest's picture
Guest

great idea!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think Greenpeace will block Nokia's headquarters for that hamster powered phone charger and hang up banners but I thought it was funny.

zoom_o_n's picture
zoom_o_n
8 pencils

awesome!!

AssassinX's picture
AssassinX
1329 pencils

Im always expecting to see something different from W+K, :)
Unlike the latest ad for that Honda hatchback car, I think this one is more inspiring.

Hibon's picture
Hibon
3731 pencils

Great work. You can feel that this agency works for ideas and this is what our business is about. (take example on that dear ad industry!)

Simple ideas are the best !

Temple's picture
Temple
9621 pencils

Sorry, but I'll take iphone & android ads anytime over this.

pez's picture
pez
1723 pencils

Agree... this could be an ad for any phone... great edition and sound btw

Guest's picture
Guest

Art for art's sake in my opinion. Yes, inspiring, catchy, has a humor that is slowly becoming typical for W+K..
The idea itself (on the chalk board) was a very good one, but I think the execution went off.

Firstly I don't want technology I will hack into crazy stunts. The world is going in a direction where we can all be lazy and stupid and our devices so simple and amazing that even we can do cool stuff with them. Advanced does not mean complex, it means simple in the XXI.-th century.

I applaud the choice of music.. kicks it up a notch.

Billoughsby's picture
Billoughsby
5091 pencils

Eh. Boil it down and this is just like a McD's ad: Be one of the cool people simply by using our brand. Tired old aspirational BS. Are people really that stupid? I submit people patronize these brands in spite of or oblivious to, and not because of, their ads. --Stick a latrine on every corner, and it will be used, sans genius marketing program.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Lazarus's picture
Lazarus
1490 pencils

Proof that technology can tell a communication story better than creative.

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