Nivea Body Smooth Sensation: Silky
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Advertising School: Chosun University, Gwangju, South Korea
Creative Director: Ho-Kyun Jung
Art Directors: Ho-kyun Jung, So-ra Jung, Uk Seo
Copywriter: Jae-shik Seo
Aired: January 2009
19 Comments
Cool but lengthy!
?? what does it say.... that its not silky in the start and will get later on.... nops... poor idea
Hironic & viral
very old idea
one should not take life so seriously - as one will not come out of it alive.
Proof?????
here we go:
http://www.youtube.com/watch?v=qcpCNpNsA10
http://www.pulsefilms.co.uk/vid/annikenlien/fenjal_hotel_lobby.html
or
http://www.luerzersarchive.at/searchresults.asp?rp=1&qid=1233607
one should not take life so seriously - as one will not come out of it alive.
Much better the youtube example... but this is student's work. They will do better next time:)
Unwanted long walk, last frame is enough... good thinking, bad execution...
And most of all: it's scam!
Beiersdorf/NIVEA would never ever accept a commercial like that...
@marcel7 ... its an advertising school - so don´t be so hard with their students - but be hard with their teachers - because they didn`t train them in research - scrubby teachers
one should not take life so seriously - as one will not come out of it alive.
it's not bad for students.
they don't have all the subscriptions and experience creatives have. so cut them some slack for doing something that has already been done.
Something they should know is that the timing sucks.
"Something they should know is that the timing sucks." agree with you. but research sucks too - if you figure out that this was done before
one should not take life so seriously - as one will not come out of it alive.
This doesn't fit with Nivea's USP
Been done ... many times.
@ Black Fauns:
OK, but I give "big +" for asian legs :) to NIVEA.
http://reklaMAN.wordpress.com/
ı thing this advertising very boring. Because only a woman and her body to tell... Not well
Very good ad, I might make a few more eye-catching attractions during the walk
har?
Really Smooth Sensation & Very good ad.