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Zero

Agency: 
Published/Aired: 
April 2011
Description: 

Executive Director of Integrated Production: Richard O’Neill

Advertising Agency: TBWA, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: John Figone, Garman Yip
Senior Producer: Elizabeth Giersbrook
Production Company: Anonymous
Content Director: Malcom Venville
Executive Producer: Dave Morrison
Line Producer: Jon Benet
Production Supervisor: Alex Fisch
Assistant Production Supervisor: Frederick Shannon
Director of Photography: Tobais Schiliessler
Art Directors: Peter Kohn, Michelle Schrauwers
Editorial Company: Lost Planet
Editors: Hank Corwin, Saar Klein
Assistant Editor: Chris Kursel
Executive Producer: Gary Ward
Producer: Jaclyn Paris
VFX Company: Brewster Parsons
Executive Producer: Darcy Parsons
Flame Artist: Andrew Eksner

Comments (31)

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Highest Rated

brendansparrow's picture
brendansparrow
Activity Score 202

Really well done, great copy.

Prof's picture
Prof
Activity Score 1449

Well written

Quite really.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

very well done.

Oblabla's picture
Oblabla
Activity Score 298

like it

Oblabla.wordpress.com

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

beautiful copy

sirvan's picture
sirvan
Activity Score 29860

I like this commercial, but the logic behind the copy is flawed. Right now we get the VAST majority of our electricity from COAL. But this copy pretends like the electricity comes from magical little elves.

The "zero dependance on foreign oil" is accurate. But the rest of the copy is a lie.

This is as bad as what the cigarette companies did for decades.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Correct, zero is not really possible at this point, BUT electric cars only consume 10% of the fossil fuels for the same trip as cars running on gasoline. So electric cars are a huge help in cleaning up the environment.

bakamono's picture
bakamono
Activity Score 1002

Agree, 0 is what everyone will get in the next 100 years. This ad is on the right track.

They may consume only 10% but think what will happen if everyone suddenly switched to electric.

Anyway does this ad work emotionally? Yes

Is it misleading? Yes

Mission complete.

because therefore it is

Oblabla's picture
Oblabla
Activity Score 298

i think that if suddenly everyone switch to electric, we would suddenly have a massive reduction on gas emission, which is good.

Oblabla.wordpress.com

bakamono's picture
bakamono
Activity Score 1002

where will that electicity come from?

because therefore it is

Oblabla's picture
Oblabla
Activity Score 298

depends on the country but it will definitely reduce the emission if we all turn to electricity.

Oblabla.wordpress.com

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great copy, love it. "Zero is better then nothing." Really stands out and makes you think. Having said that, no, I don't mean as if it's a live-changer ;p

JeffP's picture
JeffP
Activity Score 810

I give it one zero

John Deer's picture
John Deer
Activity Score 62

Wow that's good

jac12345's picture
jac12345
Activity Score 20

Nice copy. Well put together visuals.

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Great concept and visual execution. Well written

rephlex's picture
rephlex
Activity Score 64

another commercial using circles? that`s recycling!

zero is better then nothing = good copy

aphex

Bacon Face's picture
Bacon Face
Activity Score 107

voiceover by iron man

jagadeesh's picture
jagadeesh
Activity Score 743

brilliantly done.

bi_sign's picture
bi_sign
Activity Score 262

Cool !!!

Draper's picture
Draper
Activity Score 183

Pretty much the same concept:
http://www.advertolog.com/bmw/adverts/magic-number-3-7644405/

It's not a 0 but a three... but.....

Nice commercial nevertheless.

Magood's picture
Magood
Activity Score 125

Pretty good:)

kalpesh78's picture
kalpesh78
Activity Score 2578

beautiful.

ideas....30 minutes nahi toh free.

tebbear's picture
tebbear
Activity Score 59

just beautiful

ishiboy's picture
ishiboy
Activity Score 497

Neat!

Temple's picture
Temple
Activity Score 11337

One would expect more from a Nissan agency.One can recall this multiple zero thing, but much more originally, done with squares, for VW. Nice copy however, although a bit jesuitic.

notanugget's picture
notanugget
Activity Score 135

Bravo!

sajaanid's picture
sajaanid
Activity Score 11

pretty good copy but honestly, ugliest car ever.

Mr. Green's picture
Mr. Green
Activity Score 114

Lovely!

Glut's picture
Glut
Activity Score 3937

@ that´s right temple

theboylostinwonderland's picture
theboylostinwon...
Activity Score 35

''zero is better than nothing'' excellent idea.

brendansparrow's picture
brendansparrow
Activity Score 202

Really well done, great copy.

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