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What's in the giant Amazon box?

Agency: 
Published/Aired: 
January 2014
Description: 

The Nissan Versa Note comes with a door to more of what you love" messaging has been at the heart of our Versa Note Campaign since day one. So, when it came to bringing the idea to -real- life, we asked ourselves who would the most exciting brand on the road team up with to make it happen? The answer was immediate, the most exciting retail brand out there, Amazon.com. When people shopped their Versa Note through Amazon.com, not only did they get a personalized concierge service to make their purchase a breeze through their chosen dealership, but Nissan also gave them a $1,000 gift certificate to buy more of the stuff they love from Amazon.

Advertising Agency: TBWA\Worldwide, USA

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